---
title: Use cases
description: Discover how teams use buying intent data from job postings to identify companies actively investing in specific areas, sell to high-intent prospects, and build targeted account lists.
url: https://theirstack.com/en/docs/data/buying-intent/use-cases
---

| Use case | Description | Who is it for |
| --- | --- | --- |
| Sell compliance & legal tech | Find companies mentioning **EHS, ADA, OSHA, or EEO** in job postings — they're actively hiring for compliance roles and likely need better tooling to manage regulatory requirements. | GRC vendors, legal tech companies, compliance platforms |
| Sell ERP or CRM alternatives | Filter for companies whose jobs mention **"ERP"** or **"CRM"** as a software product keyword — they have a stated need but may not be locked into a specific vendor yet. Great for competitive displacement. | SaaS vendors, system integrators |
| Sell benefits administration | Companies mentioning **Health Insurance, 401k, and Paid Time Off** in jobs are likely managing benefits manually or scaling their HR operations — sell them a benefits platform. | HR tech, payroll platforms, benefits providers |
| Target M&A advisory | Companies hiring for **Mergers & Acquisitions** roles are actively in deal mode — sell advisory, integration, or due diligence services. | Investment banks, consulting firms, M&A advisory |
| Sell safety equipment & services | Companies posting jobs with **PPE, Mining Safety Equipment, or EHS** keywords are actively buying safety gear and services. | Safety equipment vendors, industrial suppliers, IoT companies |
| Sell event tech & marketing services | Companies mentioning **Trade Shows** or hiring for event-related roles are investing in events — sell event management platforms, booth services, or marketing support. | Event tech platforms, marketing agencies |
| Target vertical SaaS | Use **Industry Vertical** keywords like **Hotels & Accommodations**, **Colleges & Universities**, or **Medical Facilities** to identify companies in specific industries for vertical SaaS targeting. | Vertical SaaS companies, industry-specific service providers |
| Sell sustainability & ESG tools | Companies hiring for **Sustainability, Carbon Dioxide**, or **Risk Management** roles are investing in ESG initiatives — sell sustainability reporting, carbon tracking, or risk management platforms. | ESG platforms, sustainability consultancies, climate tech |