---
title: Buying Intents
description: Complete reference for buying intent dataset fields — explore every option for tracking company purchase signals and technology adoption through job postings
url: https://theirstack.com/en/docs/datasets/options/buying-intent
---

| Column | Type | Description | Fill Rate |
| --- | --- | --- | --- |
| `company_id` | str | ID of the company, meant to be used only as a join key between the company and the buying intents datasets. Will change in the future | \- |
| `keyword_id` | int | ID of the keyword (previously called technology\_id) | \- |
| `keyword_slug` | str | Slug identifier for the keyword | \- |
| `company_name` | str | Company name | \- |
| `subcategory_slug` | str | Slug identifier for the topic subcategory | \- |
| `is_recruiting_agency` | bool | Indicates if the company is a recruiting agency | \- |
| `confidence` | str | How confident we are that the company has this buying intent | \- |
| `jobs` | int | Total number of jobs found mentioning this keyword across all sources | \- |
| `jobs_last_180_days` | int | Total number of jobs from the given company mentioning this keyword in the last 180 days across all sources | \- |
| `jobs_last_30_days` | int | Total number of jobs from the given company mentioning this keyword in the last 30 days across all sources | \- |
| `jobs_last_7_days` | int | Total number of jobs from the given company mentioning this keyword in the last 7 days across all sources | \- |
| `jobs_source_description` | int | Number of jobs from the given company mentioning this keyword in the job description | \- |
| `jobs_source_description_last_180_days` | int | Number of jobs from the given company mentioning this keyword in the job description in the last 180 days | \- |
| `jobs_source_description_last_30_days` | int | Number of jobs from the given company mentioning this keyword in the job description in the last 30 days | \- |
| `jobs_source_description_last_7_days` | int | Number of jobs from the given company mentioning this keyword in the job description in the last 7 days | \- |
| `jobs_source_title` | int | Number of jobs from the given company mentioning this keyword in the job title | \- |
| `jobs_source_title_last_180_days` | int | Number of jobs from the given company mentioning this keyword in the job title in the last 180 days | \- |
| `jobs_source_title_last_30_days` | int | Number of jobs from the given company mentioning this keyword in the job title in the last 30 days | \- |
| `jobs_source_title_last_7_days` | int | Number of jobs from the given company mentioning this keyword in the job title in the last 7 days | \- |
| `jobs_source_url` | int | Number of jobs from the given company mentioning this keyword in the ATS URL | \- |
| `jobs_source_url_last_180_days` | int | Number of jobs from the given company mentioning this keyword in the ATS URL in the last 180 days | \- |
| `jobs_source_url_last_30_days` | int | Number of jobs from the given company mentioning this keyword in the ATS URL in the last 30 days | \- |
| `jobs_source_url_last_7_days` | int | Number of jobs from the given company mentioning this keyword in the ATS URL in the last 7 days | \- |
| `first_date_found` | date | Date when the keyword was first mentioned by the company in a job post, across all sources | \- |
| `last_date_found` | date | Date when the keyword was last mentioned by the company in a job post, across all sources | \- |
| `first_date_found_source_job_description` | date | Date when the job description first mentioned the keyword | \- |
| `last_date_found_source_job_description` | date | Date when the job description last mentioned the keyword | \- |
| `first_date_found_source_job_title` | date | Date when the job title first mentioned the keyword | \- |
| `last_date_found_source_job_title` | date | Date when the job title last mentioned the keyword | \- |