---
title: Company webhooks improvements
description: Company webhooks now support continuous monitoring and automatically send events whenever new companies matching your search criteria are discovered, enabling real-time alerts for technology adoption.
url: https://theirstack.com/en/product-updates/2025-07-23-company-webhooks
---

Previously, you could set up [webhooks](/en/docs/webhooks) to export [company data](/en/docs/data/company) to external tools like Clay, N8N, and Zapier, but you'd miss out when new companies matched your search criteria.

We've now added continuous monitoring – your webhooks will automatically send events whenever fresh companies are discovered that match your search parameters.

This means you'll get instant notifications when new companies start adopting specific technologies (like Salesforce or Hubspot) or entire technology categories (such as CRM Platforms).