---
title: Know who's ready to buy: buying intent detection is live
description: Buying intent data is now in TheirStack. Stop prospecting cold lists and focus sales on companies actively investing in what you sell.
url: https://theirstack.com/en/product-updates/2026-04-07-buying-intent-topics
---

Sales and marketing teams with **buying intent data** have a simple advantage over the ones without: they know which prospects are ready to buy, so they stop wasting time and budget on the ones that aren't.

Until today, TheirStack only surfaced one kind of signal: what technologies a company uses. Powerful for technographic targeting, but it missed a whole category of buying signals. The compliance push, the equipment buy, the M&A integration, the strategic initiative that tells you a company is actively in-market for your product.

#### Jobs: the strongest intent signal there is

You should be selling pain killers, not vitamins. And there's no better place to find real pains than in [job postings](/en/job-lookup). TheirStack extracts buying intent signals from hundreds of millions of them, across 1.9k+ sources, refreshed every day.

Jobs let you find pains that are **urgent**, **burning**, and **expensive**:

-   **⚡ URGENT. Happening right now.** We scrape jobs continuously. Find companies going through this pain at this very same moment, or subscribe to [real-time signals](/en/buying-intent-signals) and get them pushed to you the moment one appears.
-   **🔥 BURNING. Too big to ignore.** Would a company hire a full-time person to fix something they could already solve with what they have? No. If the pain's in a job post, it's a problem they couldn't shake.
-   **💰 EXPENSIVE. Money is already on the table.** Hiring is the most expensive fix for a problem. Six figures a year, plus the overhead of managing people and the time to find top talent. If a company is signing up for that, they'll happily pay you to fix it more efficiently.

#### [Buying intent data is now live across TheirStack](/en/buying-intents)

We now detect **over 9,000 buying intent topics** from the millions of jobs companies post every day, alongside our existing 32,000+ technologies. Every signal is confidence-scored, linked back to the evidence (the exact job posting that triggered it), and refreshed daily.

Some things you can do with it today:

-   **Sell compliance software.** Find [companies actively hiring](/en/job-lookup) for GDPR, HIPAA, or SOC 2 work. They have a real, active need and are likely between vendors.
-   **Sell ERP or CRM alternatives.** Spot companies whose job postings mention "ERP" or "CRM" as a software product keyword. They've raised their hand but may not be locked into a vendor yet.
-   **Sell benefits administration.** Companies posting jobs mentioning [Health Insurance](/en/list/companies-offering-health-insurance), [401k](/en/list/companies-offering-401k), and [Paid Time Off](/en/list/companies-offering-paid-time-off) are managing benefits manually. Sell them the platform.
-   **Target companies in transformation.** Filter for companies investing in [Digital Transformation](/en/list/companies-investing-in-digital-transformation), [AI Strategy](/en/list/companies-investing-in-ai-strategy), or [Net Zero](/en/list/companies-investing-in-net-zero). They're actively changing. Sell them consulting, integration, or change management.
-   **Sell industrial equipment & safety.** Companies hiring around [Solar Panels](/en/list/companies-buying-solar-panels), [Mining Safety Equipment](/en/list/companies-buying-mining-safety-equipment), or [Industrial Robots](/en/list/companies-buying-industrial-robots) are actively purchasing.

#### The full catalog: 14 categories, 9,000+ topics

| Keyword type | Keywords | Example signals | Why it matters for sales |
| --- | --- | --- | --- |
| [Technology](/en/technology) | 32,390 | [PostgreSQL](/en/technology/postgresql), [Kubernetes](/en/technology/kubernetes), [Snowflake](/en/technology/snowflake) | Core technographic targeting |
| [Technology Concept](/en/list/companies-implementing) | 2,841 | [Lift and Shift](/en/list/companies-implementing-lift-and-shift), [Data Analytics](/en/list/companies-implementing-data-analytics), [Project Management](/en/list/companies-implementing-project-management) | Companies adopting new methodologies |
| [Operational Activity](/en/list/companies-doing) | 1,504 | [Compliance](/en/list/companies-doing-compliance) (1,159 companies), [Audits](/en/list/companies-doing-audits), [Background Checks](/en/list/companies-doing-background-checks) | Companies scaling operations. Sell process automation, GRC tools |
| [Product or Service Offered](/en/list/companies-offering) | 1,148 | [Health Insurance](/en/list/companies-offering-health-insurance) (744 cos), [401k](/en/list/companies-offering-401k), [Paid Time Off](/en/list/companies-offering-paid-time-off) | Companies offering benefits. Sell benefits platforms, payroll tools |
| [Physical Equipment](/en/list/companies-buying) | 746 | [Solar Panels](/en/list/companies-buying-solar-panels), [Industrial Robots](/en/list/companies-buying-industrial-robots), [Mining Safety Equipment](/en/list/companies-buying-mining-safety-equipment) | Companies buying hardware. Sell equipment, safety solutions, IoT |
| [Metric or Concept](/en/list/companies-tracking) | 641 | [Customer Satisfaction](/en/list/companies-tracking-customer-satisfaction) (237 cos), [Sales Goals](/en/list/companies-tracking-sales-goals), [Performance Indicators](/en/list/companies-tracking-performance-indicator) | Companies focused on growth metrics. Sell analytics, CX tools |
| [Strategic Initiative](/en/list/companies-investing-in) | 531 | [Digital Transformation](/en/list/companies-investing-in-digital-transformation), [Sustainability](/en/list/companies-investing-in-sustainability), [Net Zero](/en/list/companies-investing-in-net-zero), [AI Strategy](/en/list/companies-investing-in-ai-strategy) | Companies undergoing transformation. Sell consulting, change management |
| Software Product | 525 | CRM, ERP, Point of Sale, HRIS | Companies mentioning software needs. Sell alternatives or integrations |
| [Regulation](/en/list/companies-complying-with) | 494 | [GDPR](/en/list/companies-complying-with-general-data-protection-regulation-gdpr), [HIPAA](/en/list/companies-complying-with-hipaa-compliance), [SOC 2](/en/list/companies-complying-with-soc-2), [Anti-Money Laundering](/en/list/companies-complying-with-anti-money-laundering) | Companies navigating compliance. Sell compliance/legal tech |
| [Industry Vertical](/en/list/companies-specializing-in) | 394 | [Hotels & Accommodations](/en/list/companies-specializing-in-hotels-accommodations), [Colleges & Universities](/en/list/companies-specializing-in-colleges-universities), [Medical Facilities](/en/list/companies-specializing-in-medical-facilities-services) | Industry-specific targeting for vertical SaaS |
| [Threat or Risk](/en/list/companies-fighting) | 191 | [Carbon Monoxide Poisoning](/en/list/companies-fighting-carbon-monoxide-poisoning), [Palmer Amaranth](/en/list/companies-fighting-palmer-amaranth), [Soybean Cyst Nematode](/en/list/companies-fighting-soybean-cyst-nematode) | Companies facing specific risks. Sell mitigation solutions |
| [Medical Research](/en/list/companies-researching) | 126 | [COVID-19](/en/list/companies-researching-coronavirus-covid-19) (121 cos), [Immunization](/en/list/companies-researching-immunization), [Stem Cell](/en/list/companies-researching-stem-cell), [Coronary Artery Disease](/en/list/companies-researching-coronary-artery-disease-cad) | Pharma/biotech R&D targeting |
| [Event](/en/list/companies-attending) | 120 | [Trade Shows](/en/list/companies-attending-trade-shows-events) (950 cos), [Holidays & Seasonal Events](/en/list/companies-attending-holidays-seasonal-events) | Companies investing in events. Sell event tech, marketing services |
| [Commodity](/en/list/companies-trading) | 83 | [Carbon Dioxide](/en/list/companies-trading-carbon-dioxide-co2), [Liquid Hydrogen](/en/list/companies-trading-liquid-hydrogen-lh2), [Low-Carbon Ammonia](/en/list/companies-trading-low-carbon-ammonia) | Companies in commodity markets. Sell trading, logistics, sustainability tools |
| [Government Body](/en/list/companies-working-with) | 78 | [State/Local/Municipal](/en/list/companies-working-with-state-local-municipal) (1,433 cos), [Port Authority](/en/list/companies-working-with-port-authority), [Board of Directors](/en/list/companies-working-with-board-of-directors) | Companies working with government. Sell GovTech, procurement tools |

#### How to get buying intent data into your workflow

Four ways to use it, depending on how you sell:

-   **[In-app search](/en/buying-intents).** Open [Job search](https://app.theirstack.com/search/jobs/new) or [Company search](https://app.theirstack.com/search/companies/new), click **\+ Add Filter**, pick **"Buying Intent Topic"**, and go. Works in both job-level and company-level search.
-   **[API](/en/buying-intents-api).** New `keyword_slug_or` / `keyword_slug_and` / `keyword_slug_not` filters in Jobs search and Company search. Plus a dedicated [`POST /v1/companies/buying_intents`](/en/docs/api-reference/companies/buying_intents_v1) endpoint to look up any company by domain and get its full buying intent profile.
-   **[Real-time signals](/en/buying-intent-signals).** Subscribe to a topic and get notified the moment a new company starts investing in it. Delivered via webhook, Zapier, N8N, or Make. Perfect for sales teams that don't want to check a dashboard every morning.
-   **[Bulk dataset](/en/buying-intents-dataset).** The full buying intent dataset delivered daily to your S3 bucket. For data teams, CRM enrichment pipelines, and analytics workloads.

The [Buying Intents landing page](/en/buying-intents) has the full overview, and [the docs](/en/docs/data/buying-intent) cover the underlying data model and how we score confidence.