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This technographics dataset offers a complete over of the technology stacks used by businesses, sourced from job postings. With 40 million records, it reveals the tools and software companies rely on, helping businesses identify tech trends and target potential customers effectively.
5,831,866
companies
21,013
technologies
The technographics dataset has 3 files: technologies, companies and technograhics
| company_id | keyword_id | keyword_slug | company_name | technology_name | subcategory_slug | is_recruiting_agency | confidence | jobs_total | jobs_total_last_180_days | jobs_total_last_30_days | jobs_total_last_7_days | jobs_source_description | jobs_source_description_last_180_days | jobs_source_description_last_30_days | jobs_source_description_last_7_days | jobs_source_title | jobs_source_title_last_180_days | jobs_source_title_last_30_days | jobs_source_title_last_7_days | jobs_source_url | jobs_source_url_last_180_days | jobs_source_url_last_30_days | jobs_source_url_last_7_days | first_date_found | last_date_found | first_date_found_source_description | last_date_found_source_description | first_date_found_source_title | last_date_found_source_title | first_date_found_source_url | last_date_found_source_url | technology_rank | technology_rank_180_days | technology_rank_url_last_date_found | rank_1_tie | rank_180_days_tie | rank_url_last_date_found_tie | rank_last_keyword_used_final_url | relative_occurrence_within_category | relative_occurrence_within_category_180_days |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 170b1d363bd8516fbf3a3eb05d4faff6 | 8 | activecampaign | Netflix | ActiveCampaign | marketing-automation | false | high | 37 | 18 | 5 | 2 | 37 | 18 | 5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2023-10-23 | 2025-03-07 | 2023-10-23 | 2025-03-07 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.74 | 0.8181818 |
| d7a9a3e2a98999afaa77e64983165058 | 8 | activecampaign | TikTok | ActiveCampaign | marketing-automation | false | medium | 30 | 13 | 2 | 0 | 35 | 13 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1983-10-29 | 2025-02-25 | 1983-10-29 | 2025-02-25 | \N | \N | \N | \N | 2 | 2 | 1 | false | false | true | 1 | 0.31914893 | 0.37142858 |
| 530f21a73dc969866c85ce264a794ecd | 8 | activecampaign | Orbo.ai | ActiveCampaign | marketing-automation | false | low | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2023-08-07 | 2023-09-15 | 2023-08-07 | 2023-09-15 | \N | \N | \N | \N | 2 | 2 | 1 | false | false | true | 1 | 0.4 | 0 |
| cdd16461ab27f5bce52a8d94f8632292 | 8 | activecampaign | Harvard University | ActiveCampaign | marketing-automation | false | low | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2024-08-30 | 2024-08-30 | 2024-08-30 | 2024-08-30 | \N | \N | \N | \N | 5 | 3 | 1 | false | false | true | 1 | 0.03448276 | 0 |
| 110d0ce0f5db00524a5e4a908709ff99 | 8 | activecampaign | Envato | ActiveCampaign | marketing-automation | false | low | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2020-12-10 | 2021-12-24 | 2020-12-10 | 2021-12-24 | \N | \N | \N | \N | 1 | 1 | 1 | true | true | true | 1 | 0.4 | 0 |
| de9402e6c300b9f0f44bc9166a4604fa | 12 | acuity-scheduling | Squarespace | Acuity Scheduling | appointments-and-scheduling | false | high | 43 | 14 | 0 | 0 | 43 | 14 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-02-18 | 2025-02-03 | 2021-02-18 | 2025-02-03 | 2022-12-07 | 2022-12-07 | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.97727275 | 1 |
| b52ad9f8b35070955a0d0f5f460604ef | 17 | adobe-illustrator | Amazon Web Services, Inc. | Adobe Illustrator | graphic-design-software | false | high | 28 | 0 | 0 | 0 | 28 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-02-05 | 2024-03-28 | 2021-02-05 | 2024-03-28 | \N | \N | \N | \N | 1 | 1 | 1 | false | true | true | 1 | 0.24561404 | 0 |
| 776828efa2737f017d05c533df1f8041 | 17 | adobe-illustrator | Canva | Adobe Illustrator | graphic-design-software | false | high | 47 | 0 | 0 | 0 | 47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2019-05-02 | 2023-11-13 | 2019-05-02 | 2023-11-13 | \N | \N | \N | \N | 1 | 3 | 1 | false | false | true | 1 | 0.29936305 | 0 |
| 65d6b2613559085ad3f5303cc65df6ad | 17 | adobe-illustrator | IKEA | Adobe Illustrator | graphic-design-software | false | high | 215 | 37 | 11 | 0 | 215 | 37 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-04-02 | 2025-03-03 | 2022-04-02 | 2025-03-03 | \N | \N | \N | \N | 1 | 2 | 1 | false | false | true | 1 | 0.38808665 | 0.33035713 |
| af572ffffaa5a75e0c1ac3d1772ab4e2 | 17 | adobe-illustrator | McGraw Hill | Adobe Illustrator | graphic-design-software | false | high | 33 | 9 | 0 | 0 | 33 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-12-16 | 2025-02-05 | 2021-12-16 | 2025-02-05 | \N | \N | \N | \N | 1 | 2 | 1 | false | false | true | 1 | 0.2682927 | 0.2647059 |
| 965b11a46418878a13732a04b3db07b3 | 17 | adobe-illustrator | Nike | Adobe Illustrator | graphic-design-software | false | high | 121 | 86 | 14 | 4 | 121 | 86 | 14 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-03-05 | 2025-03-06 | 2022-03-05 | 2025-03-06 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.35174417 | 0.352459 |
| bc7785207ee17284b88f4714a59f0a5b | 18 | adobe-photoshop | A.S.O | Adobe Photoshop | graphic-design-software | false | high | 9 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-06-28 | 2023-11-17 | 2022-06-28 | 2023-11-17 | \N | \N | \N | \N | 1 | 1 | 1 | false | true | true | 1 | 0.8181818 | 0 |
| 844a3d6e07ae35f4625f7fbe70a96f71 | 18 | adobe-photoshop | ASOS.com | Adobe Photoshop | graphic-design-software | false | high | 68 | 27 | 4 | 0 | 88 | 28 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2023-10-06 | 2025-02-25 | 2023-10-06 | 2025-02-25 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.8292683 | 0.8181818 |
| 0b334b0cf1b6da7b44da394ed88440d9 | 18 | adobe-photoshop | Asos.com | Adobe Photoshop | graphic-design-software | false | high | 13 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-11-24 | 2022-03-31 | 2021-11-24 | 2022-03-31 | \N | \N | \N | \N | 1 | 1 | 1 | false | true | true | 1 | 0.65 | 0 |
| a61d00661142b2d5c6ab4e7fcf6d13c6 | 18 | adobe-photoshop | BBC | Adobe Photoshop | graphic-design-software | false | high | 54 | 21 | 6 | 0 | 54 | 21 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-11-23 | 2025-02-26 | 2021-11-23 | 2025-02-26 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.36486486 | 0.45652175 |
| 53c6f3cca240d98b5e648d93115a2426 | 18 | adobe-photoshop | DHL | Adobe Photoshop | graphic-design-software | false | high | 28 | 13 | 5 | 0 | 28 | 13 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-05-04 | 2025-02-28 | 2022-05-04 | 2025-02-28 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | true | 1 | 0.3043478 | 0.325 |
| 87f8a6ab85c9ced3702b4ea641ad4bb5 | 46 | aircall | Medium | Aircall | business-phone-systems | false | high | 15 | 0 | 0 | 0 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-12-19 | 2023-04-02 | 2022-12-19 | 2023-04-02 | \N | \N | \N | \N | 1 | 1 | 1 | false | true | true | 1 | 0.9375 | 0 |
| 54c1794150bad25105d021ada337a389 | 46 | aircall | monday.com | Aircall | business-phone-systems | false | medium | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2022-07-13 | 2022-07-13 | 2022-07-13 | 2022-07-13 | \N | \N | \N | \N | 1 | 1 | 1 | false | false | false | 1 | 1 | 0 |
| 03130557704ceb4addfa9b1718b232f5 | 51 | airtable | Wattpad | Airtable | forms-and-surveys | false | high | 18 | 0 | 0 | 0 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2021-05-05 | 2024-08-17 | 2021-05-05 | 2024-08-17 | \N | \N | \N | \N | 1 | 1 | 1 | false | true | true | 1 | 0.5625 | 0 |
| Column name | Data type | Description |
|---|---|---|
| company_id | str | ID of the company, meant to be used only as a join key between the company and the company_technologies datasets. Will change in the future |
| keyword_id | int | ID of the technology |
| keyword_slug | str | Slug identifier for the technology |
| company_name | str | Company name |
| technology_name | str | Name of the technology |
| subcategory_slug | str | Slug identifier for the technology subcategory |
| is_recruiting_agency | bool | Indicates if the company is a recruiting agency |
| confidence | str | How confident we are that the company uses this technology |
| jobs_total | int | Total number of jobs found mentioning this technology across all sources |
| jobs_total_last_180_days | int | Total number of jobs from the given company mentioning this technology in the last 180 days across all sources |
| jobs_total_last_30_days | int | Total number of jobs from the given company mentioning this technology in the last 30 days across all sources |
| jobs_total_last_7_days | int | Total number of jobs from the given company mentioning this technology in the last 7 days across all sources |
| jobs_source_description | int | Number of jobs from the given company mentioning this technology in the job description |
| jobs_source_description_last_180_days | int | Number of jobs from the given company mentioning this technology in the job description in the last 180 days |
| jobs_source_description_last_30_days | int | Number of jobs from the given company mentioning this technology in the job description in the last 30 days |
| jobs_source_description_last_7_days | int | Number of jobs from the given company mentioning this technology in the job description in the last 7 days |
| jobs_source_title | int | Number of jobs from the given company mentioning this technology in the job title |
| jobs_source_title_last_180_days | int | Number of jobs from the given company mentioning this technology in the job title in the last 180 days |
| jobs_source_title_last_30_days | int | Number of jobs from the given company mentioning this technology in the job title in the last 30 days |
| jobs_source_title_last_7_days | int | Number of jobs from the given company mentioning this technology in the job title in the last 7 days |
| jobs_source_url | int | Number of jobs from the given company mentioning this technology in the ATS URL |
| jobs_source_url_last_180_days | int | Number of jobs from the given company mentioning this technology in the ATS URL in the last 180 days |
| jobs_source_url_last_30_days | int | Number of jobs from the given company mentioning this technology in the ATS URL in the last 30 days |
| jobs_source_url_last_7_days | int | Number of jobs from the given company mentioning this technology in the ATS URL in the last 7 days |
| first_date_found | date | Date when the technology was first mentioned by the company in a job post, across all sources |
| last_date_found | date | Date when the technology was last mentioned by the company in a job post, across all sources |
| first_date_found_source_description | date | Date when the job description first mentioned the technology |
| last_date_found_source_description | date | Date when the job description last mentioned the technology |
| first_date_found_source_title | date | Date when the job title first mentioned the technology |
| last_date_found_source_title | date | Date when the job title last mentioned the technology |
| first_date_found_source_url | date | Date when the job ATS URL first mentioned the technology |
| last_date_found_source_url | date | Date when the job ATS URL last mentioned the technology |
| technology_rank | float | Rank of the technology within its category based on mentions in job postings |
| technology_rank_180_days | float | Rank of the technology within its category based on mentions in job postings over the last 180 days |
| technology_rank_url_last_date_found | float | Rank of the technology within its category based on mentions in job ATS URLs as of the last date found |
| rank_1_tie | bool | Indicates if this technology is tied for the most mentioned in its category |
| rank_180_days_tie | bool | Indicates if this technology is tied for the most mentioned in its category over the last 180 days |
| rank_url_last_date_found_tie | bool | Indicates if this technology is tied for the most mentioned in its category in job ATS URLs as of the last date found |
| rank_last_keyword_used_final_url | int | Rank of the technology based on the last time it was mentioned in a job ATS URL |
| relative_occurrence_within_category | float | Measures the relative occurrence of this technology among other technologies in the same category, in jobs by this company |
| relative_occurrence_within_category_180_days | float | Measures the relative occurrence of this technology among other technologies in the same category, in jobs by this company over the last 180 days |
The technographics dataset is available in multiple formats and delivery options
| Methods | API download, Webhook, Amazon S3 |
| Frequency | Once, Daily, Weekly, Monthly, Quarterly, or Custom basis |
| Format | JSON, CSV, Parquet |
| Records in the dataset | 40M technographics, 21K technologies, 4M companies |
| Data fields | 30 fields |
| Records update last 30 days | 90% |
| Source | job postings |
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