How to identify companies with problems your software solves

Why job posting reveal buyer intent

Job postings serve as a transparent window into a company's current challenges and priorities. By analyzing these postings, you can uncover organizations in need of your offerings, allowing for timely and targeted outreach.

In order to identify companies with a strong intention, we could look for keywords that are related to the task your software automates or helps with.

Matching Job Roles and Use Cases to Your Product's Value

For example, Qonto is a fintech company that provides expense management, bank, invoicing and billing, accounting and bookkeeping tools.

• When a company post a job looking for a "Bookkeeper" or "Accounting Manager", it means they have an increasing workload and need help with their accounting. If in the job description they mention "collect invoices and receipts", "expense report", "payroll processing", ... the chances that a software like Qonto that automates these tasks could help them are high.

• When a company post a job looking for "Finance Manager" or "Financial Analyst", it means they have an increasing workload and need help with their financial operations. If in the job description they mention "cash flow reporting", "financial analysis", "budgeting", ... the chances that a software like Qonto that automates these tasks could help them are high.

Example Keyword Mapping by Product

Here's an example of how to map your product's use cases to relevant job keywords:

The key is to identify the specific tasks and responsibilities that would indicate a company needs your product's functionality. Look for keywords that describe the problems your software solves or the manual processes it automates.

Steps