MJML, short for "Mailjet Markup Language," is a technology designed to simplify the creation of responsive email templates. It is an open-source markup language that allows users to develop responsive emails with ease, ensuring compatibility across various email clients and devices. With its focus on streamlining the email template creation process, MJML enables users to code emails more efficiently, saving time and effort in designing responsive email campaigns.
In the realm of Languages, MJML falls under the category of email templating languages. It specifically caters to the needs of email marketers, designers, and developers who seek to create visually appealing and functional email templates that adapt seamlessly to different screen sizes. By providing a comprehensive set of components and features tailored for email design, MJML empowers users to craft engaging email content that resonates with their target audience.
Founded in 2016 by the team at Mailjet, MJML emerged as a response to the challenges faced by email marketers in developing responsive email templates. The motivation behind creating MJML was to offer a solution that simplifies the complexity of coding responsive emails, ensuring consistent rendering across various email clients and devices. Since its inception, MJML has garnered a dedicated user base and evolved into a popular choice for email template development.
In terms of market share, MJML has established itself as a prominent player in the realm of email templating languages. Its user-friendly approach to responsive email design has contributed to its growing adoption among email marketers and developers. With the increasing emphasis on creating mobile-responsive email campaigns, MJML is poised to witness further growth in its market share as businesses prioritize engaging their audience through well-crafted email communications. The forecast indicates a positive trajectory for MJML, with a projected expansion in its market presence within the email templating landscape.
