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How to identify companies with problems your software solves

Learn how to use job postings to discover companies actively hiring for tasks your software automates. Find your ideal customers by analyzing 300M+ job descriptions for specific pain points and manual processes.

Why job posting reveal buyer intent

Job postings serve as a transparent window into a company's current challenges and priorities. By analyzing these postings, you can uncover organizations in need of your offerings, allowing for timely and targeted outreach.

In order to identify companies with a strong intention, we could look for keywords that are related to the task your software automates or helps with.

Matching Job Roles and Use Cases to Your Product's Value

For example, Qonto is a fintech company that provides expense management, bank, invoicing and billing, accounting and bookkeeping tools.

  • When a company post a job looking for a "Bookkeeper" or "Accounting Manager", it means they have an increasing workload and need help with their accounting. If in the job description they mention "collect invoices and receipts", "expense report", "payroll processing", ... the chances that a software like Qonto that automates these tasks could help them are high.

  • When a company post a job looking for "Finance Manager" or "Financial Analyst", it means they have an increasing workload and need help with their financial operations. If in the job description they mention "cash flow reporting", "financial analysis", "budgeting", ... the chances that a software like Qonto that automates these tasks could help them are high.

Example Keyword Mapping by Product

Here's an example of how to map your product's use cases to relevant job keywords:

ProductUse casesKeywords to search in job descriptions
Zapier (Automation)Workflow Automation, Integration, Task Automationworkflow automation, process automation, integration management, task automation, data synchronization, API integration, automation tools, workflow optimization, process improvement, efficiency tools
Notion (Productivity)Project Management, Documentation, Knowledge Baseproject management, documentation, knowledge base, team collaboration, task tracking, content management, wiki management, team workspace, productivity tools, workflow documentation

The key is to identify the specific tasks and responsibilities that would indicate a company needs your product's functionality. Look for keywords that describe the problems your software solves or the manual processes it automates.

Steps

Define a list keywords that represent tasks that your software automates or help with.

You can do it manually or paste the website of your product and the tool will generate keywords for you.

Open a new job search

Paste the keywords in the job description

How is this guide?

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How to get access to datasets

Learn how to access TheirStack's S3 datasets bucket using temporary credentials. Complete guide with code examples for Python, Node.js, Java, and ClickHouse to download company and job data efficiently.

Outreach companies actively hiring

How to outreach companies actively hiring on autopilot using TheirStack

On this page

Why job posting reveal buyer intent
Matching Job Roles and Use Cases to Your Product's Value
Example Keyword Mapping by Product
Steps