Sendy is a powerful self-hosted email newsletter application that allows users to send newsletters, manage subscribers, and track campaign performance. It is a cost-effective solution for businesses and individuals looking to reach out to their audience through email marketing campaigns. Sendy stands out for its ability to integrate with Amazon's Simple Email Service (SES), enabling users to send high-volume emails at a fraction of the cost compared to traditional email marketing services.
Email Marketing is the category to which Sendy belongs. This category involves the use of email campaigns to promote products, services, or content to a targeted audience. Email Marketing is a popular and effective tool for businesses to engage with their customers, build brand loyalty, and drive sales. Sendy falls under this category by providing users with the necessary tools to create and manage successful email marketing campaigns.
Sendy was founded in 2012 by Ben Keen, with the goal of offering a more affordable and user-friendly email marketing solution for businesses of all sizes. Keen aimed to bridge the gap between costly email marketing services and less feature-rich self-hosted options. Through Sendy, users can leverage the power of Amazon SES while maintaining control over their email marketing campaigns and subscriber data.
Currently, Sendy holds a notable market share within the Email Marketing category, particularly among small to medium-sized businesses and individual entrepreneurs. With its competitive pricing and robust feature set, Sendy continues to attract new users seeking a cost-effective solution for their email marketing needs. The forecast for Sendy suggests a potential growth trajectory as more businesses recognize the value of self-hosted email marketing solutions and look to optimize their marketing efforts while keeping costs in check.
