Use cases
Discover how teams use technographic data for account enrichment, targeting, competitive intel, and partner-based prospecting.
| Use case | Description | Guide | Who is for | Case study |
|---|---|---|---|---|
| Target companies by the technologies they use | Must-have technologies: Find accounts using a “must-have” technology for your product so you can focus outbound on high-fit prospects (e.g., Prometheus → Grafana; ClickHouse → ClickHouse Cloud). Competitor customers: Identify companies using competitor tools to build competitive lists, tailor positioning, and prioritize accounts that are already paying for a similar solution. Partners or integrations: Target accounts using partner tools or integrations your product supports (e.g., accounting, payments, productivity tools) to increase conversion rates with a clear “works with your stack” message. | B2B SaaS, sales teams, partnerships, product marketing | Qonto | |
| Technology enrichment | Starting from a company, verify whether they use a specific technology (or category) to enrich accounts, segment leads, and personalize outreach. | Adding a technology or job filter to your company search | Sales teams, RevOps, data teams | Stacker |
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