Use cases
Discover how teams use technographic data to find companies by tech stack, enrich accounts, and identify competitor customers for targeted B2B sales.
| Use case | Description | Guide | Who is for | Case study |
|---|---|---|---|---|
| Target companies by the technologies they use | Must-have technologies: Find accounts using a “must-have” technology for your product so you can focus outbound on high-fit prospects (e.g., Prometheus → Grafana; ClickHouse → ClickHouse Cloud). Competitor customers: Identify companies using competitor tools to build competitive lists, tailor positioning, and prioritize accounts that are already paying for a similar solution. Partners or integrations: Target accounts using partner tools or integrations your product supports (e.g., accounting, payments, productivity tools) to increase conversion rates with a clear “works with your stack” message. | Find companies by tech stack | B2B SaaS, sales teams, partnerships, product marketing | Qonto |
| Discover a company's tech stack | Look up any company to see what technologies they use — from backend infrastructure and DevOps to internal tools — using job-posting-based technographic data. | How to discover the tech stack of any company | Sales teams, competitive intelligence, market researchers | |
| Technology enrichment | Starting from a company, verify whether they use a specific technology (or category) to enrich accounts, segment leads, and personalize outreach. | Adding a technology or job filter to your company search | Sales teams, RevOps, data teams | Stacker |
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