What is buying intent data?

Buying intent data tells you which companies are actively researching or investing in a solution. Sales and marketing teams use it to focus on prospects who are ready to buy and avoid wasting time on companies that aren't in-market.

How is TheirStack's buying intent data different from Bombora or G2?

Traditional providers infer intent from anonymized web browsing. TheirStack infers it from job postings — a public, direct statement of what a company is investing in. You also get full evidence (the actual job posting that triggered each signal) and confidence scoring, so you can see exactly how strong the signal is.

What are the 14 keyword categories?

Technology Concept, Operational Activity, Product or Service Offered, Physical Equipment, Metric or Concept, Strategic Initiative, Software Product, Regulation, Industry Vertical, Threat or Risk, Medical Research, Event, Commodity, and Government Body. Over 9,000 topics total.

How is the confidence score calculated?

Confidence is based on job posting volume over the last 90 days. High: 4+ jobs mentioning the topic (sustained cross-team investment). Medium: 2+ jobs (signal present but not dominant). Low: 1 job (early or isolated signal).

How often is buying intent data updated?

Daily. We process new job postings every day and re-aggregate signals at the company level.

How is this different from technographic data?

Technographic data tells you what tools a company already uses (Kubernetes, React, Salesforce). Buying intent data tells you what a company is actively investing in — compliance programs, equipment buys, strategic initiatives. Both come from job postings; they answer different sales questions.

Buying Intents Dataset

Every in-market company, in one daily file

The complete buying intent dataset, refreshed daily
9,000+ topics across 14 categories, scored by confidence
Delivered straight to your S3 bucket — ready for CRM enrichment, lead scoring, or warehouse-scale analytics

Try for free

Siemens

FightingPhishing

now

LVMH

ImplementingAI/ML

Shell

Complying withSOC 2

10m

ByteDance

Implementing inCloud Migration

18m

BYD

DoingData Governance

25m

Buying intent signals: 377M
Topics tracked: 9.4k
companies: 12M

Trusted by industry leadersTrusted by the world's most innovative sales and marketing teams

Dataset

This dataset contains the following files

company_id	keyword_id	keyword_slug	company_name	subcategory_slug	is_recruiting_agency	confidence	jobs	jobs_last_180_days	jobs_source_description	jobs_source_description_last_180_days	jobs_source_title	first_date_found	last_date_found	first_date_found_source_job_description	last_date_found_source_job_description	first_date_found_source_job_title	last_date_found_source_job_title
989997344f474d48650588808d492478	136926	account-planning	Binance	budgeting-planning-strategy	false	low	1	0	1	0	0	Mon Feb 08 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Feb 08 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Feb 08 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Feb 08 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
6a9670339b5434edcc9d7c77ee2c1305	146216	accounts-receivable	Right Stuf Inc	finance-accounting	false	low	1	0	1	0	0	Wed Dec 07 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 07 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 07 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 07 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
ad4bdc06afb32ed9b9e634d2130b7f28	146216	accounts-receivable	Anita Salon - Bintaro sektor 9	finance-accounting	false	low	1	0	1	0	0	Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
a0c6950a0131fa1c72a66f5a8c863528	151631	ai-content-generation	GameRant	technology-machine-learning-artificial-intelligence	false	low	2	0	2	0	0	Fri Jun 02 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Jun 30 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Jun 02 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Jun 30 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
c012b4cb44318aa2b4c27fac5773a6c2	145067	allocation	Pearson	energy-construction-manufacturing-manufacturing	false	high	18	18	18	18	0	Fri May 22 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed May 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri May 22 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed May 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
d7b5d6b2bc17a12dc352c2aad6463669	147603	american-diabetes-association-ada	Target Corporation	medical-association	false	low	4	0	4	0	0	Mon Oct 17 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Nov 21 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Oct 17 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Mon Nov 21 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
15fb7758948854671e9ab7f1fb789504	146115	autodesk-university-au	Target Corporation	events-conferences	false	low	1	1	1	1	0	Fri Feb 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Feb 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Feb 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Feb 27 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
329a01fddb5a552265170b02c579c85f	153356	back-end-development	shopify	web	false	low	1	0	1	0	0	Wed Dec 23 2020 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 23 2020 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 23 2020 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Dec 23 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
f27d3591283ad383e1a83a781a990e64	153358	bandwidth-dia	Grupo Fiscal do Brasil	web	false	low	1	0	1	0	1	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Oct 06 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
4764fca8e6bcbabece687fc627e961b4	136945	business-plan	IKEA 宜家家居	budgeting-planning-strategy	false	low	1	0	1	0	0	Tue May 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue May 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue May 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue May 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
92963abd36c896b93a36b8e296ff3387	144627	cabinet-construction-materials-hardware	vmware	construction	false	low	1	0	1	0	0	Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
fe06c322b8a59201c6f472450d2c691a	144627	cabinet-construction-materials-hardware	DHL EXPRESS México	construction	false	low	1	0	1	0	0	Thu May 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu May 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu May 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu May 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
b16869487bffbc18c9f9b77a5f5db03a	144627	cabinet-construction-materials-hardware	Oracle International Product Solutions (IPS)	construction	false	low	1	0	1	0	0	Fri Dec 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Dec 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Dec 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Dec 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
de73c058ea85293cfd4bf3babdb6535b	144627	cabinet-construction-materials-hardware	ZoomInfo	construction	false	low	1	0	1	0	1	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Aug 02 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
9ec73572dd19147f9e3f9b7df7beb68d	144627	cabinet-construction-materials-hardware	SE&M	construction	false	low	1	0	1	0	0	Tue Jan 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Jan 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Jan 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Tue Jan 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
dcaa1bf6c573cfc69b6c57534a3cc92b	152491	cascading-style-sheets-css	Webmull	programming-languages	false	low	2	0	2	0	0	Thu Dec 15 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 15 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 15 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 15 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
3003855286dac40c345c432523fbe040	148052	child-care	Frontiers (Rankin County School District)	employee-services	false	low	4	0	4	0	3	Thu Jun 30 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Jun 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Jun 30 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Fri Jun 23 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Jun 30 2022 00:00:00 GMT+0000 (Coordinated Universal Time)	Sun Jul 10 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
9b451c75c4337818c913a1364bcca974	147336	clinical-documentation-improvement-cdi	TUM	administration	false	low	1	0	1	0	0	Sat Jun 24 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Sat Jun 24 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Sat Jun 24 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Sat Jun 24 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
6cb2aac8faaf2a98c3c76d2617f663c9	147336	clinical-documentation-improvement-cdi	Névé	administration	false	low	1	0	1	0	1	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)	Wed Jan 18 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
b418ffbf009cf185fa9028aa417e9416	147336	clinical-documentation-improvement-cdi	Box	administration	false	low	1	0	1	0	0	Thu Dec 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)	Thu Dec 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Dataset Delivery

Ready-to-use files, delivered automatically

Fresh buying intent data in structured formats, delivered to your cloud storage on a daily schedule. No ETL pipelines to maintain.

Flexible Update Frequency

Choose how often your data refreshes — from hourly live feeds to quarterly snapshots, matching your pipeline's cadence.

Learn more

Parquet & CSV Formats

Export your data in the format that fits your stack — columnar Parquet for analytics warehouses or CSV for universal compatibility.

Learn more

S3 Bucket Delivery

Get data delivered directly to your Amazon S3 bucket — no manual downloads, no polling. Set it and forget it.

Learn more

60+ Data Fields with Coverage

Each job record includes 60+ fields spanning job details, location, salary, company firmographics, and technologies — with transparent fill-rate metrics.

See full dictionary

How it works

Access your datasets in three steps

Get temporary credentials, explore available files, and download the data you need — using Python, AWS CLI, or ClickHouse.

Get credentials

Request temporary S3 credentials from our API. One POST request returns access keys, session token, bucket name, and allowed prefixes — valid for immediate use.

List available files

Browse the datasets bucket to discover available files. Use Python (boto3), the AWS CLI, or ClickHouse's s3 table function to list objects by prefix and date.

Download your data

Download individual files or sync the entire bucket to your local environment. Parquet and CSV formats are ready for direct analysis or ingestion into your data pipeline.

Data Quality

Built for accuracy and depth

Every buying intent signal is traceable, scored for confidence, and enriched with company metadata across 14 keyword categories.

9,000+ Topic Catalog

From compliance and regulations to strategic initiatives, equipment purchases, and operational activities — we track 9,000+ buying intent topics across 14 keyword categories.

Explore topics

Regulation1,800+ topics

Equipment1,200+ topics

Strategic Initiative900+ topics

Benefits600+ topics

Metrics500+ topics

Compliance1,400+ topics

Regulation1,800+ topics

Equipment1,200+ topics

Strategic Initiative900+ topics

Benefits600+ topics

Metrics500+ topics

Compliance1,400+ topics

Regulation1,800+ topics

Equipment1,200+ topics

Strategic Initiative900+ topics

Benefits600+ topics

Metrics500+ topics

Compliance1,400+ topics

Regulation1,800+ topics

Equipment1,200+ topics

Strategic Initiative900+ topics

Benefits600+ topics

Metrics500+ topics

Compliance1,400+ topics

Sustainability400+ topics

Medical Research350+ topics

Operational Activity1,100+ topics

Industry Vertical700+ topics

Government Body300+ topics

Commodity250+ topics

Sustainability400+ topics

Medical Research350+ topics

Operational Activity1,100+ topics

Industry Vertical700+ topics

Government Body300+ topics

Commodity250+ topics

Sustainability400+ topics

Medical Research350+ topics

Operational Activity1,100+ topics

Industry Vertical700+ topics

Government Body300+ topics

Commodity250+ topics

Sustainability400+ topics

Medical Research350+ topics

Operational Activity1,100+ topics

Industry Vertical700+ topics

Government Body300+ topics

Commodity250+ topics

Buying Intent Signals

Detect buying intent changes as they happen. Our platform processes new signals every minute from millions of job postings worldwide.

Learn about signals

Walmart investing in EHS Compliance

JPMorgan investing in Risk Management

Target investing in Sustainability

Deloitte investing in M&A Integration

Pfizer investing in Clinical Trials

Caterpillar investing in Mining Equipment

Amazon investing in Background Checks

UnitedHealth investing in Health Insurance

Walmart investing in EHS Compliance

JPMorgan investing in Risk Management

Target investing in Sustainability

Deloitte investing in M&A Integration

Pfizer investing in Clinical Trials

Caterpillar investing in Mining Equipment

Amazon investing in Background Checks

UnitedHealth investing in Health Insurance

Walmart investing in EHS Compliance

JPMorgan investing in Risk Management

Target investing in Sustainability

Deloitte investing in M&A Integration

Pfizer investing in Clinical Trials

Caterpillar investing in Mining Equipment

Amazon investing in Background Checks

UnitedHealth investing in Health Insurance

Company Database

Access buying intent profiles for companies worldwide. Each profile includes all detected topics with confidence scores and historical data.

Explore companies

Walmart

34 intent topics

JPMorgan

28 intent topics

Deloitte

41 intent topics

Pfizer

22 intent topics

Amazon

53 intent topics

Target

31 intent topics

Walmart

34 intent topics

JPMorgan

28 intent topics

Deloitte

41 intent topics

Pfizer

22 intent topics

Amazon

53 intent topics

Target

31 intent topics

Walmart

34 intent topics

JPMorgan

28 intent topics

Deloitte

41 intent topics

Pfizer

22 intent topics

Amazon

53 intent topics

Target

31 intent topics

Walmart

34 intent topics

JPMorgan

28 intent topics

Deloitte

41 intent topics

Pfizer

22 intent topics

Amazon

53 intent topics

Target

31 intent topics

Caterpillar

19 intent topics

UnitedHealth

37 intent topics

Shell

26 intent topics

Siemens

33 intent topics

KPMG

24 intent topics

Nestlé

29 intent topics

Caterpillar

19 intent topics

UnitedHealth

37 intent topics

Shell

26 intent topics

Siemens

33 intent topics

KPMG

24 intent topics

Nestlé

29 intent topics

Caterpillar

19 intent topics

UnitedHealth

37 intent topics

Shell

26 intent topics

Siemens

33 intent topics

KPMG

24 intent topics

Nestlé

29 intent topics

Caterpillar

19 intent topics

UnitedHealth

37 intent topics

Shell

26 intent topics

Siemens

33 intent topics

KPMG

24 intent topics

Nestlé

29 intent topics

Traceable to Source

Every buying intent signal links back to the original job postings. Verify any detection with direct access to the evidence — company, date, and job description.

How we source data

Confidence Scoring

Our three-tier confidence model (low, medium, high) estimates how strong a buying intent signal is, based on mention volume across job postings in the last 90 days.

How scoring works

Frequently asked questions