How we source buying intent data

Detecting buying intent from job postings

We source our buying intent data from the same job postings we use for technographic data. We gather job listings from 325k+ sources across 195 countries, processing approximately 297k new positions daily.

When a job mentions a non-technology term — like a regulation, a strategic initiative, or a type of equipment — it signals that the company is actively investing in that area. These mentions can appear in the:

• Title: e.g. "EHS Compliance Manager", "M&A Analyst", "Trade Show Coordinator"...
• Description: e.g. "Ensure OSHA compliance across all sites", "Manage our ERP implementation", "Lead our sustainability reporting initiative"...

How we classify buying intent topics

Unlike technologies, which fall into well-defined categories (languages, frameworks, databases), buying intent topics span a wide range of business activities. We classify every detected keyword into one of 14 keyword types:

This classification makes it easy to filter for the type of signal most relevant to what you sell.

From job-level signals to company-level intent

A single job mentioning "OSHA" might not be a strong signal. But when multiple roles across a company consistently mention compliance regulations, that pattern reveals a clear organizational priority.

We roll up all detected keywords from individual jobs to the company level:

1. Job analysis — Every job posting is scanned for buying intent keywords.
2. Company aggregation — All keywords found across a company's open roles are aggregated.
3. Signal strength — Companies with more jobs mentioning a topic have a stronger signal for that area.

This means you can search for companies where buying intent topics appear across many roles — not just one isolated job posting.

Measuring the strength of buying intent

Our Confidence Score (low, medium, high) helps us estimate how strongly a company is investing in a given topic. It's calculated based on

• the number of job postings mentioning the topic in the last 90 days. More mentions across different roles indicate a deeper organizational commitment — not just a single hire.

• the recency of mentions. A topic appearing in jobs posted this week carries more weight than one from three months ago.

The confidence levels are:

• High — at least 4 jobs mentioning the topic in the last 90 days. This indicates sustained, cross-team investment.

• Medium — at least 2 jobs mentioning the topic in the last 90 days. The signal is present but not yet dominant.

• Low — 1 job mentioning the topic in the last 90 days. Worth monitoring, but the signal is early or isolated.

Tracing signals back to evidence

Just like with technographic signals, every buying intent signal can be traced back to the original job postings where the keyword was detected. This gives you full transparency to:

• Verify the signal before reaching out
• Understand the context (which department, what seniority level)
• Tailor your messaging based on the specific job descriptions

FAQs