Sales signals library
A reusable catalog of the outbound sales signals you can build on TheirStack — across jobs, technographics, and buying intent — each mapped to the exact filter to query it. Combine them to build high-fit prospect lists.
A sales signal is a publicly observable fact about a company that predicts it's a good fit — or ready to buy. TheirStack derives them from three data types: what companies hire for (jobs), what they run (technographics), and what pains they mention (buying intent). This page is the reusable catalog: every signal, what it captures, and the exact filter to query it.
Each signal works standalone or combined with AND — the sharpest lists stack two or three (e.g. uses a competitor + recently funded, or hiring the target role + mentions the pain keyword).
This is the library behind the Find TheirStack sales signals skill, which fills it in automatically for a given product.
A — Technographics: what they already run
What a company's stack tells you. See technographic use cases.
| Signal | What it captures | TheirStack filter |
|---|---|---|
| Competitor displacement | Using a competitor → already paying for a similar solution, ripe to switch | company_technology_slug_or = competitors |
| Integration fit | Using a tool you integrate with → "works with your stack" | company_technology_slug_or = integrations |
| Must-have / prerequisite | Using a tech that implies needing yours (e.g. Prometheus → Grafana, ClickHouse → ClickHouse Cloud) | company_technology_slug_or = prerequisite |
| Stack gap | ICP company with nothing in your category → greenfield | category absent from technographics |
B — Jobs & hiring: what they're doing right now
Fresh job posts are the most recent intent you can read. See job data use cases.
| Signal | What it captures | TheirStack filter |
|---|---|---|
| Role-based hiring | Hiring the role whose tasks your product serves/automates | search_jobs by job title |
| Hiring urgency | Fresh postings = real-time intent; prioritize by role/seniority/location | search_jobs, recent date_posted |
| Struggling to fill | Reposted, long-open roles, or spikes → under-resourced team | reposted / long-open jobs |
| Scaling a department | High job volume in one function → about to feel the pain | job count by function |
| New decision-maker hired | A role just got filled → reach the new owner before they pick vendors | closed jobs |
| Past-customer reactivation | Current/past customers hiring again → upsell or win-back | search_jobs over your account list |
| Competitor expansion | A competitor hiring in new teams/locations → market intel | search_jobs over competitors |
C — Buying intent: pains & topics in job descriptions
Keywords and topics mentioned in postings reveal what a company is actively investing to solve. See buying intent use cases.
| Signal | What it captures | TheirStack filter |
|---|---|---|
| Pain-keyword intent | Descriptions mention the manual task you remove ("invoice management", "expense reporting") | company_keyword_slug_or |
| Category keyword | Mention "ERP" / "CRM" as a need → stated need, not vendor-locked → displacement | company_keyword_slug_or |
| Compliance / regulatory | EHS, OSHA, ADA, EEO → need governance/compliance tooling | company_keyword_slug_or |
| Vertical / industry | Hotels, Universities, Medical → vertical SaaS targeting | company_keyword_slug_or |
| Initiative | Sustainability/ESG, M&A, Trade Shows → investing in something you serve | company_keyword_slug_or |
D — Firmographic overlay: combine with any of the above
Not standalone targeting on their own, but they sharpen any signal above.
| Signal | What it captures | TheirStack filter |
|---|---|---|
| Funding / budget | Recently funded → budget to buy | firmographic / funding filter |
| Size / industry / geo | ICP fit | firmographic filters |
How to combine signals
Stack signals with AND to trade reach for precision:
- Competitor + funding — companies on a rival tool that just raised → budget to switch.
- Target role + pain keyword — hiring the owner of the problem and describing the pain → high urgency.
- Integration + stack gap — already run a tool you plug into, but nothing in your category → clean greenfield.
Build each as a company search and attach a webhook so new matching accounts surface automatically — see Monitor buying intent on a target account list.
Related
- Find TheirStack sales signals — a skill that fills this catalog in for any product from its website.
- Find look-alike companies — a skill that reads these signals off your won customers and finds new companies that match the pattern.
- Job data use cases · Technographic use cases · Buying intent use cases
- Qonto uses TheirStack to detect companies with high intents — the playbook in action.
How is this guide?
Last updated on
Use cases
Discover how teams use buying intent data from job postings to identify companies actively investing in specific areas, sell to high-intent prospects, and build targeted account lists.
App
Effortlessly explore, search, and analyze job posting and technographic data with TheirStack's intuitive, user-friendly interface — no coding required.