Buying Intent Data

Job postings are one of the strongest buying intent signals available. When a company hires for a role, it reveals what problems they're trying to solve, what tools they need, and what initiatives they're investing in. TheirStack analyzes every job posting to extract these signals automatically.

What is buying intent data?

Buying intent data identifies companies that are likely in the market for a specific product or service. Traditional intent data relies on web browsing behavior or content consumption. TheirStack takes a different approach: we extract intent signals directly from job postings.

When a company posts a job mentioning "ERP implementation", "OSHA compliance", or "trade show coordination", that's a strong signal they're actively investing in that area — and likely need tools, services, or vendors to support it.

How it works

Every job posting processed by TheirStack is analyzed to detect buying intent topic keywords — non-technology terms that reveal what a company is doing, buying, or planning.

1. Job collection — We collect jobs from 325k+ sources across 195 countries.
2. Keyword detection — Each job is analyzed to detect both technology keywords and buying intent topic keywords.
3. Company rollup — Detected keywords roll up to the company level, so you can search for companies by buying intent signals across all their open roles.
4. Catalog classification — Every keyword is classified into one of 14 keyword types, making it easy to filter by signal category.

Keyword types

We detect over 9.4k buying intent topic keywords across 14 keyword types.

How to use buying intent data

In the app

• Company search — Filter companies by buying intent keywords. Combine with firmographic and technographic filters to build highly targeted account lists.
• Job search — Search for individual job postings that mention specific buying intent topics. Useful to find the exact roles and descriptions that reveal a company's needs.
• Webhooks — Get notified in real time when companies publish new jobs mentioning specific buying intent topics, so you can reach out while the need is fresh.

Via the API

Buying intent keywords are available through the same fields used for technology keywords:

• Job level: keyword_slugs field contains all detected keywords (technologies + buying intent topics). Use keyword_slug_or, keyword_slug_and, and keyword_slug_not filters.
• Company level: keyword_slugs, num_buying_intent_topics, and company_tags fields. Use company_keyword_slug_or, company_keyword_slug_and, and company_keyword_slug_not filters.
• Catalog: GET /v0/catalog/keywords lists all keywords. Filter with keyword_type_not=technology to get only buying intent topics.

See the API reference for full details.

Buying intent vs. technographic data

Both data types are extracted from the same job postings and can be combined in a single search query.

Further reading