Yammer is a widely recognized enterprise social networking service that allows employees within an organization to communicate, collaborate, and share information in a secure and structured environment. The platform enables users to create public or private groups, share updates, and engage in discussions, fostering a sense of community and enhancing productivity within teams. Yammer's user-friendly interface and integration with other Microsoft products make it a popular choice for businesses looking to streamline internal communication and boost employee engagement.
Yammer falls under the category of Enterprise Collaboration tools, focusing on enhancing teamwork and communication within organizations. It provides a centralized space for employees to connect, share ideas, and work together on projects, regardless of their physical location. By facilitating real-time communication and knowledge sharing, Yammer helps break down silos within companies and promotes a culture of transparency and collaboration.
Founded in 2008 by David Sacks, Yammer was motivated by the desire to bring the benefits of social networking to the corporate world. Recognizing the power of social media in connecting people and sharing information, Sacks aimed to create a platform specifically tailored to the needs of businesses, allowing employees to communicate and collaborate more effectively within a secure environment. In 2012, Microsoft acquired Yammer for $1.2 billion, integrating it into its suite of business solutions.
Currently, Yammer holds a significant market share within the Enterprise Collaboration category, with a strong presence in large enterprises and organizations looking to improve internal communication. As remote work and digital collaboration continue to increase, the demand for tools like Yammer is expected to grow further. With ongoing updates and integrations with Microsoft 365, Yammer is poised to expand its market share and remain a key player in the enterprise social networking space in the foreseeable future.
