Question 1

What is Exchange Bidding?

Accepted Answer

Exchange Bidding, also referred to as Open Bidding or EBDA, is a programmatic media monetization method where a single Google‑run auction lets multiple demand partners compete for a publisher’s ad inventory, helping publishers boost revenue.

Question 2

How many companies implement Exchange Bidding?

Accepted Answer

Based on our data, 268 companies implement Exchange Bidding. This number is updated daily as we discover new companies through job posting analysis.

Question 3

What types of companies implement Exchange Bidding?

Accepted Answer

Exchange Bidding is relevant across multiple industries including IT Services and IT Consulting, Retail, Technology, Information and Internet. Companies range from startups to enterprises with 10,000+ employees.

Question 4

How does TheirStack track companies related to Exchange Bidding?

Accepted Answer

TheirStack analyzes millions of job postings daily from company career pages, job boards, and recruitment platforms. When a company mentions Exchange Bidding in their job descriptions, requirements, or responsibilities, we identify them as related to Exchange Bidding and add them to our database.

Question 5

How can I get the full list of companies that implement Exchange Bidding?

Accepted Answer

You can access the complete list of 268 companies on TheirStack. The data includes company name, industry, size, location, funding, and revenue. Available via our web app or API.

Question 6

How often is the company data updated?

Accepted Answer

Our database is refreshed daily. We continuously monitor job postings to detect new companies implementing Exchange Bidding and update existing records.

Company	Country	Industry	Employees	Revenue	Technologies
Samsung SDS America	United States	IT Services and IT Consulting	862		Exchange Bidding
Best Buy Canada	Canada	Retail	4.2k	$40B	Exchange Bidding
Wunderkind	United States	Technology, Information and Internet	617		Exchange Bidding
City of Garland	United States	Government Administration	1.3k		Exchange Bidding
Refinery89	Netherlands	Advertising Services	72		Exchange Bidding
The Associated Press	United States	Media Production	4.4k	$467M	Exchange Bidding
Google	United States	Software Development	306k		Exchange Bidding
Pelmorex	Canada	Information Services	550	$93M	Exchange Bidding
ASPCA	United States	Non-profit Organizations	1.5k	$260M	Exchange Bidding
Omni Calculator	Poland	Software Development	57		Exchange Bidding

Companies implementing Exchange Bidding

List of companies that implement Exchange Bidding