Question 1

What is Exchange Bidding?

Accepted Answer

Exchange Bidding, also referred to as Open Bidding or EBDA, is a programmatic media monetization method where a single Google‑run auction lets multiple demand partners compete for a publisher’s ad inventory, helping publishers boost revenue.

Question 2

How many companies implement Exchange Bidding?

Accepted Answer

Based on our data, 215 companies implement Exchange Bidding. This number is updated daily as we discover new companies through job posting analysis.

Question 3

What types of companies implement Exchange Bidding?

Accepted Answer

Exchange Bidding is relevant across multiple industries including Advertising Services, Software Development, Chemical Manufacturing. Companies range from startups to enterprises with 10,000+ employees.

Question 4

How does TheirStack track companies related to Exchange Bidding?

Accepted Answer

TheirStack analyzes millions of job postings daily from company career pages, job boards, and recruitment platforms. When a company mentions Exchange Bidding in their job descriptions, requirements, or responsibilities, we identify them as related to Exchange Bidding and add them to our database.

Question 5

How can I get the full list of companies that implement Exchange Bidding?

Accepted Answer

You can access the complete list of 215 companies on TheirStack. The data includes company name, industry, size, location, funding, and revenue. Available via our web app or API.

Question 6

How often is the company data updated?

Accepted Answer

Our database is refreshed daily. We continuously monitor job postings to detect new companies implementing Exchange Bidding and update existing records.

Company	Country	Industry	Employees	Revenue	Technologies
PUSH Publisher Sales Hub GmbH	Germany	Advertising Services	32		Exchange Bidding
OLX	Netherlands	Software Development	4.6k		Exchange Bidding
Air Liquide	France	Chemical Manufacturing	67k	$32B	Exchange Bidding
Town of Groton	United States	Government Administration	237		Exchange Bidding
Hyatt Regency	United States	Hospitality	19k		Exchange Bidding
Life360	United States	Individual and Family Services	844	$228M	Exchange Bidding
Metropolitan Government of Nashville and Davidson County	United States	Government Administration	1.4k		Exchange Bidding
Wallapop	Spain	Technology, Information and Internet	470	$77M	Exchange Bidding
Traffective	Germany	Online Audio and Video Media	31	$172k	Exchange Bidding
The Associated Press	United States	Media Production	4.3k	$467M	Exchange Bidding

Companies implementing Exchange Bidding

List of companies that implement Exchange Bidding