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Signals

A signal is a change at a company you can act on: a tool it starts using, a role it opens or closes, or a need it describes in a job post.

Technographics

The tools a company already uses, detected from the technologies it names in its job posts.

  • Competitor displacement

    Companies already using a competing product, which means the category is validated and budget may already exist.

    Example3 new job posts ask for HubSpot experience

    They run a competitor today

  • Integration fit

    Companies using a tool your product integrates with.

    ExampleSnowflake and dbt named across 5 data roles

    Your product connects to both

  • Prerequisite technology

    Companies using an underlying technology that often creates demand for your product.

    ExampleKubernetes appears in 6 engineering roles

    Observability tooling usually follows

  • Category adoption

    Companies using tools in the broader category you serve.

    ExampleJob posts name two different CDPs

    The category is in use, no vendor has won

  • Tech plus use case

    Companies running a technology and hiring for the workflow it supports.

    ExampleRuns Salesforce and posts 2 Salesforce Administrator roles

    The tool is tied to an active project

  • Stack gap

    ICP companies with no detected tool in your category.

    Example200-person SaaS company, no product analytics tool in 18 months of job posts

    Greenfield, nothing to replace

Jobs and hiring

Who a company is hiring, where and how fast, read from its job posts as they open and close.

  • Role-based hiring

    Hiring the role that owns, uses, or feels the pain your product solves.

    ExampleFirst Head of RevOps role posted

    Your buyer's problem gets an owner

  • Hiring urgency

    Recent postings for relevant roles.

    Example4 Data Engineer roles posted in the last 7 days

    The need is active right now

  • Department scaling

    Many open roles in one function, team, or location.

    Example12 open support roles, up from 2 last quarter

    The support team is scaling fast

  • Hard-to-fill role

    Reposted, long-running, or repeatedly refreshed jobs.

    ExampleSenior SAP consultant role reposted 3 times in 90 days

    They can't fill it on their own

  • New decision-maker hired

    A role has closed, suggesting a new owner may be in seat soon.

    ExampleVP of Finance role closed after 41 days open

    A new finance leader starts soon

  • Past-customer reactivation

    Current or past customers are hiring again for relevant roles.

    ExampleA churned account posts 2 roles in your buyer's team

    The need is back

  • Location expansion

    A company is staffing a place it was not staffing before: a new site, branch, or market.

    ExampleFirst 6 roles in Monterrey, starting with a site lead

    A new site is being built

  • Competitor expansion

    Competitors are hiring for new products, teams, locations, or functions.

    ExampleA competitor posts its first Country Manager role in Germany

    They're entering your market

  • Hiring slowdown or pivot

    A company stops posting roles in a function or shifts hiring to another team.

    ExampleNo new sales roles in 90 days while engineering hiring doubles

    Focus is shifting from sales to product

Buying intent

The pains, projects and needs a company describes in its job descriptions.

  • Pain-keyword intent

    The job describes a manual task, operational burden, or workflow your product removes.

    Example"Reconcile invoices manually in spreadsheets" in a Finance Analyst post

    The pain you remove, in their words

  • Category keyword

    The company mentions a product category such as ERP, CRM, HRIS, or POS without naming a vendor.

    Example"Help us select and roll out a new ERP" in an IT role

    An ERP purchase is open, no vendor chosen

  • Compliance or regulatory need

    The company mentions regulations, audits, safety, privacy, employment rules, or governance.

    Example"Lead our SOC 2 Type II audit" in 4 open roles

    An audit is coming

  • Strategic initiative

    The company mentions initiatives such as sustainability, M&A, digital transformation, trade shows, or expansion.

    Example"Build our Scope 3 emissions reporting" in a new role

    A sustainability program is starting

  • Vertical or industry fit

    Job descriptions reveal the vertical the company serves or operates in.

    Example"Experience with clinical trial data" across 6 roles

    They work in life sciences

  • Equipment or physical demand

    The company mentions equipment, materials, safety gear, logistics, or facilities needs.

    Example"Operate forklifts and pallet jacks" in 10 warehouse roles

    A warehouse is staffing up

  • Metric or outcome focus

    The company mentions metrics such as customer satisfaction, sales goals, performance indicators, or retention.

    Example"Own NPS and churn reduction" in a Customer Success lead post

    Retention is a measured goal

Frequently asked questions