Signals
A signal is a change at a company you can act on: a tool it starts using, a role it opens or closes, or a need it describes in a job post.
Klarna is replacing its CRM now · 2h agoCompetitor displacement
Stripe runs the stack you plug into · 4h agoIntegration fit
Siemens has the base your product builds on · 5h agoPrerequisite technology
Walmart already buys in your category · 6h agoCategory adoption
Amazon is investing in the tool right now · 3h agoTech plus use case
Lovable has no tool for this yet · 5h agoStack gap
Stripe is hiring your buyer's owner · 2h agoRole-based hiring
BYD needs the help this week · 1h agoHiring urgency
Shopify is scaling its support team · 3h agoDepartment scaling
Siemens still needs this skill · open 75 daysHard-to-fill role
Walmart has a new finance leader starting · closed yesterdayNew decision-maker hired
Shopify needs this again · 4h agoPast-customer reactivation
BYD is building a new site · 2h agoLocation expansion
Stripe is entering a new market · 5h agoCompetitor expansion
Google is moving hiring into AI · this quarterHiring slowdown or pivot
Shopify has the pain you solve · 5h agoPain-keyword intent
Hyundai is buying in the category · 3h agoCategory keyword
Stripe has an audit to prepare · 3h agoCompliance or regulatory need
Shell is starting a sustainability program · 6h agoStrategic initiative
Samsung works in life sciences · 4h agoVertical or industry fit
Amazon is equipping a new warehouse · 2h agoEquipment or physical demand
Spotify measures retention · 3h agoMetric or outcome focus
Technographics
The tools a company already uses, detected from the technologies it names in its job posts.
Competitor displacement
Companies already using a competing product, which means the category is validated and budget may already exist.
Example3 new job posts ask for HubSpot experience
They run a competitor today
Integration fit
Companies using a tool your product integrates with.
ExampleSnowflake and dbt named across 5 data roles
Your product connects to both
Prerequisite technology
Companies using an underlying technology that often creates demand for your product.
ExampleKubernetes appears in 6 engineering roles
Observability tooling usually follows
Category adoption
Companies using tools in the broader category you serve.
ExampleJob posts name two different CDPs
The category is in use, no vendor has won
Tech plus use case
Companies running a technology and hiring for the workflow it supports.
ExampleRuns Salesforce and posts 2 Salesforce Administrator roles
The tool is tied to an active project
Stack gap
ICP companies with no detected tool in your category.
Example200-person SaaS company, no product analytics tool in 18 months of job posts
Greenfield, nothing to replace
Jobs and hiring
Who a company is hiring, where and how fast, read from its job posts as they open and close.
Role-based hiring
Hiring the role that owns, uses, or feels the pain your product solves.
ExampleFirst Head of RevOps role posted
Your buyer's problem gets an owner
Hiring urgency
Recent postings for relevant roles.
Example4 Data Engineer roles posted in the last 7 days
The need is active right now
Department scaling
Many open roles in one function, team, or location.
Example12 open support roles, up from 2 last quarter
The support team is scaling fast
Hard-to-fill role
Reposted, long-running, or repeatedly refreshed jobs.
ExampleSenior SAP consultant role reposted 3 times in 90 days
They can't fill it on their own
New decision-maker hired
A role has closed, suggesting a new owner may be in seat soon.
ExampleVP of Finance role closed after 41 days open
A new finance leader starts soon
Past-customer reactivation
Current or past customers are hiring again for relevant roles.
ExampleA churned account posts 2 roles in your buyer's team
The need is back
Location expansion
A company is staffing a place it was not staffing before: a new site, branch, or market.
ExampleFirst 6 roles in Monterrey, starting with a site lead
A new site is being built
Competitor expansion
Competitors are hiring for new products, teams, locations, or functions.
ExampleA competitor posts its first Country Manager role in Germany
They're entering your market
Hiring slowdown or pivot
A company stops posting roles in a function or shifts hiring to another team.
ExampleNo new sales roles in 90 days while engineering hiring doubles
Focus is shifting from sales to product
Buying intent
The pains, projects and needs a company describes in its job descriptions.
Pain-keyword intent
The job describes a manual task, operational burden, or workflow your product removes.
Example"Reconcile invoices manually in spreadsheets" in a Finance Analyst post
The pain you remove, in their words
Category keyword
The company mentions a product category such as ERP, CRM, HRIS, or POS without naming a vendor.
Example"Help us select and roll out a new ERP" in an IT role
An ERP purchase is open, no vendor chosen
Compliance or regulatory need
The company mentions regulations, audits, safety, privacy, employment rules, or governance.
Example"Lead our SOC 2 Type II audit" in 4 open roles
An audit is coming
Strategic initiative
The company mentions initiatives such as sustainability, M&A, digital transformation, trade shows, or expansion.
Example"Build our Scope 3 emissions reporting" in a new role
A sustainability program is starting
Vertical or industry fit
Job descriptions reveal the vertical the company serves or operates in.
Example"Experience with clinical trial data" across 6 roles
They work in life sciences
Equipment or physical demand
The company mentions equipment, materials, safety gear, logistics, or facilities needs.
Example"Operate forklifts and pallet jacks" in 10 warehouse roles
A warehouse is staffing up
Metric or outcome focus
The company mentions metrics such as customer satisfaction, sales goals, performance indicators, or retention.
Example"Own NPS and churn reduction" in a Customer Success lead post
Retention is a measured goal
Frequently asked questions