Equipment or physical demand

Why it works

Operations jobs describe the equipment, materials and sites people will work with. A company hiring for forklifts, cold storage or safety gear is running or growing that operation, and it will buy what it needs to keep it going. Software sellers use the same workflow; here it finds buyers of physical goods and services.

How to act on it

Sell non-software products and services with the same signal-based workflow.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_keyword_slug_or": ["electric-forklifts"]
  }'

Use cases

• Outbound

  Find buyers by what their job posts say they need

  Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.

  See the use case →

Related signals

• Role-based hiring

  Hiring the role that owns, uses, or feels the pain your product solves.

  ExampleFirst Head of RevOps role posted

  →Your buyer's problem gets an owner

• Pain-keyword intent

  The job describes a manual task, operational burden, or workflow your product removes.

  Example"Reconcile invoices manually in spreadsheets" in a Finance Analyst post

  →The pain you remove, in their words

• Category keyword

  The company mentions a product category such as ERP, CRM, HRIS, or POS without naming a vendor.

  Example"Help us select and roll out a new ERP" in an IT role

  →An ERP purchase is open, no vendor chosen