Equipment or physical demand
The company mentions equipment, materials, safety gear, logistics, or facilities needs.
Amazon
Walmart
BYD
Shopify has the pain you solve · 5h agoPain-keyword intent
Hyundai is buying in the category · 3h agoCategory keyword
Stripe has an audit to prepare · 3h agoCompliance or regulatory need
Shell is starting a sustainability program · 6h agoStrategic initiative
Samsung works in life sciences · 4h agoVertical or industry fit
Spotify measures retention · 3h agoMetric or outcome focus
Why it works
Operations jobs describe the equipment, materials and sites people will work with. A company hiring for forklifts, cold storage or safety gear is running or growing that operation, and it will buy what it needs to keep it going. Software sellers use the same workflow; here it finds buyers of physical goods and services.
How to act on it
Sell non-software products and services with the same signal-based workflow.
Equipment or physical demand: integrations with AI assistants, automations and CRMs
TheirStack works with the AI assistants, automation tools and CRMs you already use: ask Claude or ChatGPT through the MCP server, send new matches to Clay, n8n, Make or Zapier by webhook, and create leads in Salesforce or HubSpot.
AI assistants
Ask Claude, ChatGPT, Cursor or any MCP client to search jobs, companies and tech stacks through the TheirStack MCP server.
MCP server
https://api.theirstack.com/mcpAutomations
TheirStack sends every new matching company by webhook as soon as it finds it, to your automation platform or through it into your CRM and sales tools.
CRMs and sales tools
Run this signal from your own code
curl -X POST https://api.theirstack.com/v1/companies/search \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "company_keyword_slug_or": ["electric-forklifts"] }'
Claude
ChatGPT
Cursor
VS Code
Windsurf
Cline
OpenCode
Gemini
Hermes
OpenClaw
Clay
n8n
Make
Zapier
Databar
Salesforce
HubSpot
Attio
Pipedrive
Apollo
Instantly
ContactOutUse cases
- Outbound
Find buyers by what their job posts say they need
Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.
See the use case →
Related signals
Role-based hiring
Hiring the role that owns, uses, or feels the pain your product solves.
ExampleFirst Head of RevOps role posted
Your buyer's problem gets an owner
Pain-keyword intent
The job describes a manual task, operational burden, or workflow your product removes.
Example"Reconcile invoices manually in spreadsheets" in a Finance Analyst post
The pain you remove, in their words
Category keyword
The company mentions a product category such as ERP, CRM, HRIS, or POS without naming a vendor.
Example"Help us select and roll out a new ERP" in an IT role
An ERP purchase is open, no vendor chosen
Their job ads list the equipment they need.
Find the companies hiring for work that needs your equipment, materials or services, and reach them before they buy.
Start free: 200+ free credits.