Category keyword
The company mentions a product category such as ERP, CRM, HRIS, or POS without naming a vendor.
Hyundai
BYD
Shopify has the pain you solve · 5h agoPain-keyword intent
Stripe has an audit to prepare · 3h agoCompliance or regulatory need
Shell is starting a sustainability program · 6h agoStrategic initiative
Samsung works in life sciences · 4h agoVertical or industry fit
Amazon is equipping a new warehouse · 2h agoEquipment or physical demand
Spotify measures retention · 3h agoMetric or outcome focus
Why it works
A company that asks for experience with "an ERP" or "a CRM" without naming a product needs something in that category and may not have chosen a vendor yet. That is the moment to get on the shortlist. When the post does name a vendor, you have a competitor signal instead.
How to act on it
Run an education or displacement play before vendor preference is clear.
Category keyword: integrations with AI assistants, automations and CRMs
TheirStack works with the AI assistants, automation tools and CRMs you already use: ask Claude or ChatGPT through the MCP server, send new matches to Clay, n8n, Make or Zapier by webhook, and create leads in Salesforce or HubSpot.
AI assistants
Ask Claude, ChatGPT, Cursor or any MCP client to search jobs, companies and tech stacks through the TheirStack MCP server.
MCP server
https://api.theirstack.com/mcpAutomations
TheirStack sends every new matching company by webhook as soon as it finds it, to your automation platform or through it into your CRM and sales tools.
CRMs and sales tools
Run this signal from your own code
curl -X POST https://api.theirstack.com/v1/companies/search \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "company_keyword_slug_or": ["erp-implementation"] }'
Claude
ChatGPT
Cursor
VS Code
Windsurf
Cline
OpenCode
Gemini
Hermes
OpenClaw
Clay
n8n
Make
Zapier
Databar
Salesforce
HubSpot
Attio
Pipedrive
Apollo
Instantly
ContactOutUse cases
- Market research
Monitor where a company is heading from its hiring
Read a company's growth, new bets, freezes and layoffs from how its hiring changes, before they are announced.
See the use case → - Outbound
Find buyers by what their job posts say they need
Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.
See the use case → - Enrichment
Monitor a target account list for new signals
Get alerted when one of your named accounts starts hiring for a technology or shows intent for a topic, so your team acts while it is fresh.
See the use case → - Market research
Map producers and traders of a commodity
Map the companies producing or trading a specific commodity from the commodities named in their job ads, to find suppliers and read a supply chain.
See the use case → - Market research
Measure the size of a market from its hiring
Size a market or map a category from the companies hiring for it, counted bottom-up from their job ads.
See the use case →
Related signals
Vertical or industry fit
Job descriptions reveal the vertical the company serves or operates in.
Example"Experience with clinical trial data" across 6 roles
They work in life sciences
Category adoption
Companies using tools in the broader category you serve.
ExampleJob posts name two different CDPs
The category is in use, no vendor has won
Role-based hiring
Hiring the role that owns, uses, or feels the pain your product solves.
ExampleFirst Head of RevOps role posted
Your buyer's problem gets an owner
They need your category and haven't picked a vendor.
Find the companies whose job ads ask for your type of product without naming one, and reach them before they choose.
Start free: 200+ free credits.