Category keyword

Why it works

A company that asks for experience with "an ERP" or "a CRM" without naming a product needs something in that category and may not have chosen a vendor yet. That is the moment to get on the shortlist. When the post does name a vendor, you have a competitor signal instead.

How to act on it

Run an education or displacement play before vendor preference is clear.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_keyword_slug_or": ["erp-implementation"]
  }'

Use cases

• Outbound

  Find buyers by what their job posts say they need

  Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.

  See the use case →
• Enrichment

  Monitor a target account list for new signals

  Get alerted when one of your named accounts starts hiring for a technology or shows intent for a topic, so your team acts while it is fresh.

  See the use case →
• Market research

  Map producers and traders of a commodity

  Map the companies producing or trading a specific commodity from the commodities named in their job ads, to find suppliers and read a supply chain.

  See the use case →

Related signals

• Role-based hiring

  Hiring the role that owns, uses, or feels the pain your product solves.

  ExampleFirst Head of RevOps role posted

  →Your buyer's problem gets an owner

• Vertical or industry fit

  Job descriptions reveal the vertical the company serves or operates in.

  Example"Experience with clinical trial data" across 6 roles

  →They work in life sciences

• Category adoption

  Companies using tools in the broader category you serve.

  ExampleJob posts name two different CDPs

  →The category is in use, no vendor has won