Pain-keyword intent

Why it works

A company that writes a manual task or a recurring problem into a job description is hiring a person to deal with it. That is a need with a budget, and the post tells you the words they use for it. Open with those words and your message starts from their problem.

How to act on it

Open with the specific pain and the team hiring around it.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_keyword_slug_or": ["account-reconciliation"]
  }'

Use cases

• Outbound

  Find buyers by what their job posts say they need

  Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.

  See the use case →
• Outbound

  Find companies that use the technology you work with

  Find the companies running the platform you implement, integrate with or staff for, scoped to your market and company size.

  See the use case →

Related signals

• Role-based hiring

  Hiring the role that owns, uses, or feels the pain your product solves.

  ExampleFirst Head of RevOps role posted

  →Your buyer's problem gets an owner

• Competitor displacement

  Companies already using a competing product, which means the category is validated and budget may already exist.

  Example3 new job posts ask for HubSpot experience

  →They run a competitor today

• Integration fit

  Companies using a tool your product integrates with.

  ExampleSnowflake and dbt named across 5 data roles

  →Your product connects to both

Learn how

• Guide

  Identifying companies with problems your software solves

  Learn how to use job postings to discover companies actively hiring for tasks your software automates. Find your ideal customers by analyzing 251M job descriptions for specific pain points and manual processes.