Question 1

How do I choose pain keywords for a job post search?

Accepted Answer

For a TheirStack job description search, start from the tasks your product removes and the words customers use when they describe them, such as manual reconciliation or chasing invoices. Keep the phrases that return companies you would sell to. Matching is exact, so add each variant yourself.

Question 2

What is the difference between a pain keyword and a category keyword?

Accepted Answer

A pain keyword names a task or problem the team has, such as manual data entry, while a category keyword names the kind of product it wants, such as ERP. Pain keywords find companies before they look for a tool. Category keywords find them while they are choosing one.

Question 3

Is one job post naming a pain enough to reach out?

Accepted Answer

In TheirStack, several job posts naming the same pain are a stronger signal than one line in one post. In Company Search, set a minimum number of matching jobs to keep the companies that repeat it. One mention still counts when it sits in the role you sell to.

Question 4

Can I combine a pain keyword with the job titles that own it?

Accepted Answer

TheirStack lets you combine a job description search with job title filters in one search, such as manual reconciliation plus accounts payable or finance manager. That keeps the companies where the team that has the problem is hiring, and drops jobs that mention the pain in passing.

Question 5

How do I open a cold email with a pain from a job post?

Accepted Answer

Quote the task from their job post in the first line, name the team that is hiring for it, and say what your product removes from that job. A message that starts with the work they described reads as research, and the job link gives the reader a reason to check.

Pain-keyword intent

Why it works

How to act on it