Strategic initiative

Why it works

Company projects such as a sustainability program, an acquisition or a digital transformation get their own hires before they show results. Job posts that name the project show it has people and a budget, and which part is being built first. That is when outside services, software and data get bought.

How to act on it

Sell the services, software, data, equipment, or execution support behind the initiative.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_keyword_slug_or": ["scope-3-emissions","green-house-gas-ghg-emissions"]
  }'

Use cases

• Market research

  Monitor where a company is heading from its hiring

  Read a company's growth, new bets, freezes and layoffs from how its hiring changes, before they are announced.

  See the use case →
• Outbound

  Find buyers by what their job posts say they need

  Find companies whose job descriptions name the problem, regulation, project or tool your product handles, and sell to them while they are hiring for it.

  See the use case →
• Outbound

  Find companies whose hiring shows they need you

  Reach companies when their hiring shows they need what you sell: the roles they post, how many, how urgently, and whether they get filled.

  See the use case →

Related signals

• Role-based hiring

  Hiring the role that owns, uses, or feels the pain your product solves.

  ExampleFirst Head of RevOps role posted

  →Your buyer's problem gets an owner

• Department scaling

  Many open roles in one function, team, or location.

  Example12 open support roles, up from 2 last quarter

  →The support team is scaling fast

• Location expansion

  A company is staffing a place it was not staffing before: a new site, branch, or market.

  ExampleFirst 6 roles in Monterrey, starting with a site lead

  →A new site is being built