Question 1

What is company data enrichment?

Accepted Answer

Company data enrichment adds facts you do not have to the companies you already hold, such as the technologies they use, the roles they hire for, their industry and their size. TheirStack matches each company by its domain, name or LinkedIn page and reads those facts from its job posts and company profile, so you can segment, score and route accounts on current data.

Question 2

How do I enrich my CRM with technology and hiring data?

Accepted Answer

To enrich your CRM with technology and hiring data, connect HubSpot to TheirStack and send your companies back with their technologies and job postings as TheirStack fields. For Salesforce, Pipedrive or another CRM, send the data through Zapier or Make, upload a CSV export, or call the API from your own code.

Question 3

What is technographic data?

Accepted Answer

Technographic data is information about the technologies a company uses, such as its CRM, cloud provider or programming languages. TheirStack builds it from job postings, reading the tools each company names in its job titles, descriptions and URLs, which also shows the backend and internal tools a website scan cannot see.

Question 4

What is the difference between firmographic and technographic data?

Accepted Answer

Firmographic data describes a company itself, such as its industry, employee count, headquarters and revenue, while technographic data describes the tools it runs. TheirStack returns both on every company profile, so you can enrich a list with technology columns and still segment it by size, industry or funding.

Question 5

How do I check a company's current hiring signals?

Accepted Answer

To check a company's current hiring signals, look it up by name or domain in TheirStack Company Lookup, which shows its jobs, tech stack, buying intent topics and firmographics. Each company profile also counts total jobs and jobs posted in the last 30 days, so you can see how actively it is hiring right now.

Question 6

How do I track changes in a company's tech stack?

Accepted Answer

TheirStack records the first and last date each technology was found at a company, so you can see when it adopted a tool and whether it still mentions it. In Company Search, filter by first date found to list recent adopters, and save the search to get daily or weekly email alerts when new companies match.

Question 7

Which enrichment use case fits my company list?

Accepted Answer

TheirStack has four enrichment use cases, chosen by your starting point: one company before a call (Look up a company's tech stack), a CRM list (Enrich a company list with technographic data), named accounts to watch (Monitor a target account list for new signals), or domains whose jobs you need (Enrich a list of company domains with their job postings).

Company data enrichment

How company data enrichment works

Start from the companies you already have

Add what each company runs and hires for

Send it back to your CRM and keep it current

5 Enrichment use cases

Look up a company's tech stack

Enrich a company list with technographic data

Monitor a target account list for new signals

Enrich a list of company domains with their job postings

Enrich your CRM so every account is clean and routedNew

Enrichment integrations: CRMs, automations and AI assistants

AI assistants

MCP server

Automations

Automation platforms

CRMs and sales tools

Your CRM knows who your accounts are, not what they run.

Frequently asked questions