Category adoption

Why it works

Searching a whole category shows every company already buying in your space, including those on vendors you don't track. You see the size of the market before you narrow it, and you catch the accounts a list of named competitors would miss.

How to act on it

Build a category-aware account list before narrowing to named vendors.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "tech_filters": {"keyword_category_slug_or":["crm-platforms"]}
  }'

Use cases

• Enrichment

  Enrich a company list with technographic data

  Add technology columns to the companies in your CRM or list, to segment, score and personalize outreach.

  See the use case →
• Embedded data

  Power your platform with job data and technographics

  Build our job and technographic data into your sales-intelligence or GTM product, so your users can build lists, enrich accounts and trigger workflows under your brand.

  See the use case →
• Enrichment

  Monitor a target account list for new signals

  Get alerted when one of your named accounts starts hiring for a technology or shows intent for a topic, so your team acts while it is fresh.

  See the use case →
• Outbound

  Find companies to target with your ads

  Turn companies hiring for a role or running a technology into ad audiences and campaign segments, so your ads reach accounts with a live reason to buy.

  See the use case →

Related signals

• Role-based hiring

  Hiring the role that owns, uses, or feels the pain your product solves.

  ExampleFirst Head of RevOps role posted

  →Your buyer's problem gets an owner

• Stack gap

  ICP companies with no detected tool in your category.

  Example200-person SaaS company, no product analytics tool in 18 months of job posts

  →Greenfield, nothing to replace

• Hiring urgency

  Recent postings for relevant roles.

  Example4 Data Engineer roles posted in the last 7 days

  →The need is active right now