Question 1

Why target a whole software category instead of one vendor?

Accepted Answer

Targeting a whole category finds every company already paying for a solution to the problem you solve, including those on vendors you don't track yet. Once you see how the market splits, you can narrow the list to the vendors you replace best.

Question 2

Which technology categories can I search in TheirStack?

Accepted Answer

TheirStack groups every technology in its catalog into a category, from CRM platforms to data warehouses, and you can search any of them with the Keyword Category filter. One category filter covers every vendor in it, including ones you would not think to list.

Question 3

Can I leave vendors I don't compete with out of a category search?

Accepted Answer

TheirStack lets you search a category and drop specific vendors in the same search. Add the category, then list the tools you never replace, such as your own product or a niche player you don't compete with, in the Technology filter with is not any of.

Question 4

How do I split a category list by vendor?

Accepted Answer

TheirStack adds a column for each technology in the Technology filter, with its confidence and the number of job posts behind it, so list every vendor in the category there rather than filtering by Keyword Category alone. Sort the export by those columns to build one sequence per vendor.

Question 5

What does technographic segmentation mean?

Accepted Answer

Technographic segmentation means grouping accounts by the technology they use, such as the category they buy in or the vendor they picked. TheirStack builds these segments from the tools companies name in their job posts, so you can split a market by category and then by vendor.

Category adoption

Why it works

How to act on it