Measure how a technology's adoption changes over timeNew
Measure how many companies take up a technology month by month, against its rivals and by country, from when it first appears in their job ads.
Who it's for: A technology vendor, investor or analyst firm that follows a technology market as a whole.
Toyota mentioned Databricks in a job post for the first time · 4h agoCategory adoption
Hyundai first mentioned Snowflake · 1d agoCategory adoption
LVMH first mentioned Databricks · 3d agoCategory adoption
How measuring a technology's adoption over time works
TheirStack measures a technology's adoption from the date each company first mentions it in a job post: count the new companies in each period, compare the curve with its rivals, and break it down by country, industry and company size.
Pick
Pick the technology and its rivals
TheirStack finds technologies in job posts, including the databases and data platforms a website scan cannot see.
- 33k technologies tracked
- Rivals side by side in one search
- Backend tools a crawler misses
Count
Count the companies that start using it each year
TheirStack records the date each company first mentioned the technology, so a count per period draws the adoption curve.
- First date found on every company
- By country, industry or size
- By month, quarter or year
Companies first found using Databricks
- 20224,820
- 20235,342
- 20248,239
- 202516,280
TheirStack data, October 2026
Compare
Compare it with its rivals
TheirStack counts its rivals the same way, overall or by country, industry and company size, so the curves sit side by side.
- The same count for every rival
- Split by country, industry and size
- Or the full technographics dataset
Companies first found in 2025
- Snowflake17,867
- Databricks16,280
- BigQuery5,723
TheirStack data, October 2026
Signals that work for this
Learn how
- Docs
Technographics
Complete reference for 40 technographic fields tracking company technology adoption through job postings, including the v2.1 schema and migration guide from v1
Measure how a technology's adoption changes over time: integrations with AI assistants, automations and CRMs
TheirStack works with the AI assistants, automation tools and CRMs you already use: ask Claude or ChatGPT through the MCP server, send new matches to Clay, n8n, Make or Zapier by webhook, and create leads in Salesforce or HubSpot.
AI assistants
Ask Claude, ChatGPT, Cursor or any MCP client to search jobs, companies and tech stacks through the TheirStack MCP server.
MCP server
https://api.theirstack.com/mcpAutomations
TheirStack sends every new matching company by webhook as soon as it finds it, to your automation platform or through it into your CRM and sales tools.
CRMs and sales tools
Run this use case from your own code
curl -X POST https://api.theirstack.com/v1/companies/search \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "company_technology_slug_or": ["databricks","snowflake"] }'
Claude
ChatGPT
Cursor
VS Code
Windsurf
Cline
OpenCode
Gemini
Hermes
OpenClaw
Clay
n8n
Make
Zapier
Databar
Salesforce
HubSpot
Attio
Pipedrive
Apollo
Instantly
ContactOutWatch a technology spread, month by month.
Count the companies that start hiring for a technology and its rivals, and compare the curves.
Start free: 200+ free credits.