Stack gap

Why it works

A company that fits your profile but shows no tool in your category may still handle the work by hand or in spreadsheets. With no incumbent to replace, the conversation is about the problem instead of a switch. It works best when the company also shows the need, for example by hiring the team that would use your product.

How to act on it

Run a greenfield education play instead of a replacement play.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "min_employee_count": 100,
    "max_employee_count": 1000,
    "company_country_code_or": ["US"],
    "company_technology_slug_not": ["amplitude","mixpanel"]
  }'

Use cases

• Enrichment

  Enrich a company list with technographic data

  Add technology columns to the companies in your CRM or list, to segment, score and personalize outreach.

  See the use case →

Related signals

• Category adoption

  Companies using tools in the broader category you serve.

  ExampleJob posts name two different CDPs

  →The category is in use, no vendor has won