Competitor displacement

Why it works

A company that already pays for a competitor has a budget for your category and a team that knows what it wants from the tool. You don't have to prove the need, only that your product does the job better, costs less or is easier to switch to. Job posts also show how deep the tool runs: a company asking for it in many roles is harder to move than one that names it once.

How to act on it

Run a replacement play with migration, cost, capability, or support positioning.

Connect your agent

curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_technology_slug_or": ["hubspot"]
  }'

Use cases

• Outbound

  Find companies that use the technology you work with

  Find the companies running the platform you implement, integrate with or staff for, scoped to your market and company size.

  See the use case →

Related signals

• Integration fit

  Companies using a tool your product integrates with.

  ExampleSnowflake and dbt named across 5 data roles

  →Your product connects to both

• Prerequisite technology

  Companies using an underlying technology that often creates demand for your product.

  ExampleKubernetes appears in 6 engineering roles

  →Observability tooling usually follows

• Tech plus use case

  Companies running a technology and hiring for the workflow it supports.

  ExampleRuns Salesforce and posts 2 Salesforce Administrator roles

  →The tool is tied to an active project

Learn how

• Guide

  How to Target Companies by the Technology They Use

  Learn three proven strategies for targeting companies based on their tech stack — must-have technologies, competitor customers, and partner integrations — to build high-fit prospect lists.

• Guide

  How to Build a Targeted Lead List Using Technographic Data

  Step-by-step guide to building targeted sales lead lists by filtering companies based on their tech stack using TheirStack's 33k+ technology database.