What is CRM data enrichment?

CRM data enrichment adds the company facts your CRM records lack, such as industry, size, location, technologies and open jobs, matched to each record by its domain. With TheirStack, connect HubSpot to match and update your companies, or send the domains from Salesforce or another CRM to the API, so your routing rules read one clean set of fields.

How do I match CRM records to companies by domain?

To match CRM records with TheirStack, connect HubSpot: TheirStack matches every company by its domain, additional domains or LinkedIn page, and shows why a record did not match. For Salesforce or any other CRM, send the domains to the Company Search API, which reduces each one to the company's main domain, so a subdomain still matches.

What company data can I add to my CRM accounts?

TheirStack adds each account's industry, country, employee count, annual revenue and number of open jobs, plus the technologies found in its job posts. You can add them in bulk with Company Enrichment in the app or through the API.

How much does it cost to enrich my CRM with company data?

Enriching a CRM account with TheirStack costs 3 API credits for each company returned, and a domain that matches no company costs nothing. Enrich the accounts that changed since your last run.

How often should I re-enrich my CRM accounts?

Re-enrich your CRM accounts with TheirStack whenever your CRM refreshes or before you plan territories, since hiring and company data change every day. Each run is charged again, so refresh the accounts you are about to route or assign first.

Enrich your CRM so every account is clean and routedNew

Give every CRM record its company and firmographics from its domain, so duplicates merge, territories balance and each account reaches the right rep.

Who it's for: A RevOps or sales-operations team that owns the CRM and the rules that assign accounts and leads to reps.

Try it free See integrations

Stripe is hiring 8 account executives in EMEA · 2h agoRole-based hiring
Samsung matched to its CRM account by domain · 1d ago
Walmart opened 40 roles this month · 3d agoRole-based hiring

How CRM data enrichment works

TheirStack enriches each record in HubSpot, Salesforce or any CRM from its domain with company data, such as industry, employee count, location and hiring, so duplicates show up as one company, territories stay balanced and every account reaches the right rep.

Match

Match every record to its company

TheirStack matches each record synced from HubSpot, or exported from Salesforce or Pipedrive, to a company by its domain, or by its LinkedIn page when the domain is not enough.

HubSpot sync, matched by domain
Salesforce and Pipedrive exports too
Each unmatched record shows why

CRM records matched

CompanyMatch

Samsungsamsung.com on 3 records3 records, 1 company

Stripestripe.comMatched

Walmartwalmart.comMatched

Enrich

Add the company data your rules read

TheirStack adds the company's industry, size, location and hiring to each record, so your assignment rules read one clean set of fields.

Firmographics on every company
Hiring activity as a field
Re-enrich when records change

Fields added to each record

AccountHiring

StripeFinancial services, 5,001 to 10,000 employees, USSales roles

SamsungElectronics, 10,001+ employees, South KoreaOperations roles

WalmartRetail, 10,001+ employees, USStore roles

Route

Route each account to the right rep

TheirStack writes the fields back to HubSpot, and to Salesforce or Pipedrive through Zapier or Make, so your routing rules send each account to the rep who owns its size, region and industry.

Assigned this week

Account · empty fields filled inOwner

StripeEnterprise, EMEA, financial servicesEMEA Enterprise

SamsungEnterprise, Asia, electronicsAPAC Enterprise

WalmartEnterprise, US, retailUS Retail

Account · fields sent through ZapierOwner

StripeEnterprise, EMEA, financial servicesEMEA Enterprise

SamsungEnterprise, Asia, electronicsAPAC Enterprise

WalmartEnterprise, US, retailUS Retail

Account · fields sent through MakeOwner

StripeEnterprise, EMEA, financial servicesEMEA Enterprise

SamsungEnterprise, Asia, electronicsAPAC Enterprise

WalmartEnterprise, US, retailUS Retail

Specific scenarios

Enrich inbound leads to route them to the right repNew
Qualify each inbound lead against your ICP from its company's data the moment it arrives, and hand it to the rep who owns that segment.
SignalsRole-based hiring
Try →
Enrich CRM accounts with their company to merge duplicatesNew
Find duplicate accounts in your CRM by resolving each one to its company and domain, then merge them.
Try →
Enrich your target accounts to draw balanced sales territoriesNew
Split your market into balanced sales territories using how many target companies are hiring in each region and segment.
Try →

Learn how

Article
What Is Lead Enrichment And Why Do Sales Teams Love It?
Understand what lead enrichment is, why sales teams rely on it to fill data gaps, and how to enrich leads with technographic and firmographic data.
Article
Lead Routing: The Best Practices to Ensure Quality Lead Data
Learn how lead routing works, best practices for assigning leads to the right sales reps, and how high-quality data ensures leads reach the right team every time.

Enrich your CRM so every account is clean and routed: integrations with AI assistants, automations and CRMs

TheirStack works with the AI assistants, automation tools and CRMs you already use: ask Claude or ChatGPT through the MCP server, send new matches to Clay, n8n, Make or Zapier by webhook, and create leads in Salesforce or HubSpot.

AI assistants
Ask Claude, ChatGPT, Cursor or any MCP client to search jobs, companies and tech stacks through the TheirStack MCP server.
MCP server
https://api.theirstack.com/mcp
Read the MCP docs
Automations
TheirStack sends every new matching company by webhook as soon as it finds it, to your automation platform or through it into your CRM and sales tools.
Automation platforms
CRMs and sales tools
Run this use case from your own code
```
curl -X POST https://api.theirstack.com/v1/companies/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_domain_or": ["stripe.com","samsung.com","walmart.com"]
  }'
```
Read the API docs Read the webhooks docs