Competitor expansion

Why it works

Competitors post jobs long before they announce new products, markets or teams. Their postings show where they are investing and which regions they are entering, which you can use to sharpen your positioning and plan your territories.

How to act on it

Feed market intelligence, positioning, and territory planning.

Connect your agent

curl -X POST https://api.theirstack.com/v1/jobs/search \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "company_domain_or": ["hubspot.com"],
    "posted_at_max_age_days": 30
  }'

Use cases

• Market research

  Monitor where a company is heading from its hiring

  Read a company's growth, new bets, freezes and layoffs from how its hiring changes, before they are announced.

  See the use case →

Related signals

• Department scaling

  Many open roles in one function, team, or location.

  Example12 open support roles, up from 2 last quarter

  →The support team is scaling fast

• Location expansion

  A company is staffing a place it was not staffing before: a new site, branch, or market.

  ExampleFirst 6 roles in Monterrey, starting with a site lead

  →A new site is being built

• Hiring slowdown or pivot

  A company stops posting roles in a function or shifts hiring to another team.

  ExampleNo new sales roles in 90 days while engineering hiring doubles

  →Focus is shifting from sales to product

Learn how

• Guide

  How to Monitor Competitor Hiring

  Learn how to track competitor job postings to uncover their strategy, identify expansion plans, and spot market opportunities before anyone else.

• Guide

  Spotting your competitors' next moves

  Learn how to use job postings as an early signal for competitor expansion. Track new locations, new teams, and strategic initiatives 6-18 months before they show up on maps and press releases.