Know who's ready to buy: buying intent detection is live
Co-Founder at TheirStack
Sales and marketing teams with buying intent data have a simple advantage over the ones without: they know which prospects are ready to buy, so they stop wasting time and budget on the ones that aren't.
Until today, TheirStack only surfaced one kind of signal: what technologies a company uses. Powerful for technographic targeting, but it missed a whole category of buying signals. The compliance push, the equipment buy, the M&A integration, the strategic initiative that tells you a company is actively in-market for your product.
Jobs: the strongest intent signal there is
You should be selling pain killers, not vitamins. And there's no better place to find real pains than in job postings. TheirStack extracts buying intent signals from hundreds of millions of them, across 1.9k+ sources, refreshed every day.
Jobs let you find pains that are urgent, burning, and expensive:
- ⚡ URGENT. Happening right now. We scrape jobs continuously. Find companies going through this pain at this very same moment, or subscribe to real-time signals and get them pushed to you the moment one appears.
- 🔥 BURNING. Too big to ignore. Would a company hire a full-time person to fix something they could already solve with what they have? No. If the pain's in a job post, it's a problem they couldn't shake.
- 💰 EXPENSIVE. Money is already on the table. Hiring is the most expensive fix for a problem. Six figures a year, plus the overhead of managing people and the time to find top talent. If a company is signing up for that, they'll happily pay you to fix it more efficiently.
Buying intent data is now live across TheirStack
We now detect over 9,000 buying intent topics from the millions of jobs companies post every day, alongside our existing 32,000+ technologies. Every signal is confidence-scored, linked back to the evidence (the exact job posting that triggered it), and refreshed daily.
Some things you can do with it today:
- Sell compliance software. Find companies actively hiring for GDPR, HIPAA, or SOC 2 work. They have a real, active need and are likely between vendors.
- Sell ERP or CRM alternatives. Spot companies whose job postings mention "ERP" or "CRM" as a software product keyword. They've raised their hand but may not be locked into a vendor yet.
- Sell benefits administration. Companies posting jobs mentioning Health Insurance, 401k, and Paid Time Off are managing benefits manually. Sell them the platform.
- Target companies in transformation. Filter for companies investing in Digital Transformation, AI Strategy, or Net Zero. They're actively changing. Sell them consulting, integration, or change management.
- Sell industrial equipment & safety. Companies hiring around Solar Panels, Mining Safety Equipment, or Industrial Robots are actively purchasing.
The full catalog: 14 categories, 9,000+ topics
| Keyword type | Keywords | Example signals | Why it matters for sales |
|---|---|---|---|
| Technology | 32,390 | PostgreSQL, Kubernetes, Snowflake | Core technographic targeting |
| Technology Concept | 2,841 | Lift and Shift, Data Analytics, Project Management | Companies adopting new methodologies |
| Operational Activity | 1,504 | Compliance (1,159 companies), Audits, Background Checks | Companies scaling operations. Sell process automation, GRC tools |
| Product or Service Offered | 1,148 | Health Insurance (744 cos), 401k, Paid Time Off | Companies offering benefits. Sell benefits platforms, payroll tools |
| Physical Equipment | 746 | Solar Panels, Industrial Robots, Mining Safety Equipment | Companies buying hardware. Sell equipment, safety solutions, IoT |
| Metric or Concept | 641 | Customer Satisfaction (237 cos), Sales Goals, Performance Indicators | Companies focused on growth metrics. Sell analytics, CX tools |
| Strategic Initiative | 531 | Digital Transformation, Sustainability, Net Zero, AI Strategy | Companies undergoing transformation. Sell consulting, change management |
| Software Product | 525 | CRM, ERP, Point of Sale, HRIS | Companies mentioning software needs. Sell alternatives or integrations |
| Regulation | 494 | GDPR, HIPAA, SOC 2, Anti-Money Laundering | Companies navigating compliance. Sell compliance/legal tech |
| Industry Vertical | 394 | Hotels & Accommodations, Colleges & Universities, Medical Facilities | Industry-specific targeting for vertical SaaS |
| Threat or Risk | 191 | Carbon Monoxide Poisoning, Palmer Amaranth, Soybean Cyst Nematode | Companies facing specific risks. Sell mitigation solutions |
| Medical Research | 126 | COVID-19 (121 cos), Immunization, Stem Cell, Coronary Artery Disease | Pharma/biotech R&D targeting |
| Event | 120 | Trade Shows (950 cos), Holidays & Seasonal Events | Companies investing in events. Sell event tech, marketing services |
| Commodity | 83 | Carbon Dioxide, Liquid Hydrogen, Low-Carbon Ammonia | Companies in commodity markets. Sell trading, logistics, sustainability tools |
| Government Body | 78 | State/Local/Municipal (1,433 cos), Port Authority, Board of Directors | Companies working with government. Sell GovTech, procurement tools |
How to get buying intent data into your workflow
Four ways to use it, depending on how you sell:
- In-app search. Open Job search or Company search, click + Add Filter, pick "Buying Intent Topic", and go. Works in both job-level and company-level search.
- API. New
keyword_slug_or/keyword_slug_and/keyword_slug_notfilters in Jobs search and Company search. Plus a dedicatedPOST /v1/companies/buying_intentsendpoint to look up any company by domain and get its full buying intent profile. - Real-time signals. Subscribe to a topic and get notified the moment a new company starts investing in it. Delivered via webhook, Zapier, N8N, or Make. Perfect for sales teams that don't want to check a dashboard every morning.
- Bulk dataset. The full buying intent dataset delivered daily to your S3 bucket. For data teams, CRM enrichment pipelines, and analytics workloads.
The Buying Intents landing page has the full overview, and the docs cover the underlying data model and how we score confidence.