New product: buying intents detection
Co-Founder at TheirStack
Until now, our keyword detection was limited to technologies — programming languages, frameworks, databases, and tools. While that's powerful for technographic targeting, it missed a whole class of signals: buying intent topics.
What changed
We now detect over 9,000 buying intent topic keywords across 14 new keyword types alongside our existing 32,000+ technologies. Every job is analyzed for these signals, and they roll up to the company level too.
| Keyword type | Keywords | Example signals | Why it matters for sales |
|---|---|---|---|
| Technology | 32,390 | PostgreSQL, Kubernetes, Snowflake | Core technographic targeting |
| Technology Concept | 2,841 | Lift and Shift, Data Analytics, Project Management | Companies adopting new methodologies |
| Operational Activity | 1,504 | Compliance (1,159 companies), Audits, Background Checks | Companies scaling operations — sell process automation, GRC tools |
| Product or Service Offered | 1,148 | Health Insurance (744 cos), 401k, Paid Time Off | Companies offering benefits — sell benefits platforms, payroll tools |
| Physical Equipment | 746 | Solar Panels, Industrial Robots, Mining Safety Equipment | Companies buying hardware — sell equipment, safety solutions, IoT |
| Metric or Concept | 641 | Customer Satisfaction (237 cos), Sales Goals, Performance Indicators | Companies focused on growth metrics — sell analytics, CX tools |
| Strategic Initiative | 531 | Digital Transformation, Sustainability, Net Zero, AI Strategy | Companies undergoing transformation — sell consulting, change management |
| Software Product | 525 | CRM, ERP, Point of Sale, HRIS | Companies mentioning software needs — sell alternatives or integrations |
| Regulation | 494 | GDPR, HIPAA, SOC 2, Anti-Money Laundering | Companies navigating compliance — sell compliance/legal tech |
| Industry Vertical | 394 | Hotels & Accommodations, Colleges & Universities, Medical Facilities | Industry-specific targeting for vertical SaaS |
| Threat or Risk | 191 | Carbon Monoxide Poisoning, Palmer Amaranth, Soybean Cyst Nematode | Companies facing specific risks — sell mitigation solutions |
| Medical Research | 126 | COVID-19 (121 cos), Immunization, Stem Cell, Coronary Artery Disease | Pharma/biotech R&D targeting |
| Event | 120 | Trade Shows (950 cos), Holidays & Seasonal Events | Companies investing in events — sell event tech, marketing services |
| Commodity | 83 | Carbon Dioxide, Liquid Hydrogen, Low-Carbon Ammonia | Companies in commodity markets — sell trading, logistics, sustainability tools |
| Government Body | 78 | State/Local/Municipal (1,433 cos), Port Authority, Board of Directors | Companies working with government — sell GovTech, procurement tools |
Practical examples
Sell compliance software → Find companies mentioning GDPR, HIPAA, or SOC 2 in their job postings — they're actively hiring for compliance and likely need better tooling.
Sell ERP or CRM alternatives → Filter for companies whose jobs mention "ERP" or "CRM" as a software product keyword — they have a stated need but may not be locked into a specific vendor yet.
Sell benefits administration → Companies mentioning Health Insurance, 401k, and Paid Time Off in jobs are likely managing benefits manually — sell them a benefits platform.
Target Digital Transformation → Companies investing in AI Strategy or Net Zero initiatives are actively in transformation mode — sell consulting, integration, or change management services.
Sell safety equipment → Companies posting jobs with Solar Panels, Mining Safety Equipment, or Industrial Robots keywords are actively buying hardware and equipment.
UI — Job search & Company search
Search for buying intent topics directly in the app:
- Job search — Click + Add Filter, then search for "Buying Intent Topic". Select any topics to filter jobs that mention them.
- Company search — The Buying Intent Topic filter is available by default in the filter bar. Select any topics to find companies whose jobs mention them.
API
Buying Intents endpoint — New POST /v1/companies/buying_intents endpoint. Given a company domain, name, or LinkedIn URL, returns all detected buying intent topics with confidence level, job count, and date range. Costs 3 API credits per lookup.
New filters:
keyword_slug_or— match jobs mentioning any of the given keyword slugskeyword_slug_and— match jobs mentioning all of the given keyword slugskeyword_slug_not— exclude jobs mentioning any of the given keyword slugs
New fields:
keyword_slugs— all detected keyword slugs (technologies + buying intent topics) for the job
New filters:
company_keyword_slug_or— match companies whose jobs mention any of the given keyword slugscompany_keyword_slug_and— match companies whose jobs mention all of the given keyword slugscompany_keyword_slug_not— exclude companies whose jobs mention any of the given keyword slugs
New fields:
keyword_slugs— all keyword slugs (technologies + buying intent topics) found across the company's jobsnum_keywords— total count of distinct keywordsnum_buying_intent_topics— count of non-technology keywordscompany_tags— replacescompany_keywords(now deprecated)
List Keywords (Tech and Buying Intents) — GET /v0/catalog/keywords lists all keywords. Filter with keyword_type=technology for technologies only, or keyword_type_not=technology for buying intent topics only.
Webhooks
Use webhooks to automatically discover new jobs and new companies matching specific buying intent topics.
Dataset
The full buying intent dataset is available for download — see the Buying Intents Dataset page for delivery options, update frequency, and data fields.