Question 1

What is Unified ID 2.0?

Accepted Answer

Unified ID 2.0 is an advertising industry standard that replaces third‑party cookies with a hashed email address, boosting privacy while still enabling precise ad targeting.

Question 2

How many companies implement Unified ID 2.0?

Accepted Answer

Based on our data, 114 companies implement Unified ID 2.0. This number is updated daily as we discover new companies through job posting analysis.

Question 3

What types of companies implement Unified ID 2.0?

Accepted Answer

Unified ID 2.0 is relevant across multiple industries including Technology, Information and Internet, IT Services and IT Consulting, Telecommunications. Companies range from startups to enterprises with 10,000+ employees.

Question 4

How does TheirStack track companies related to Unified ID 2.0?

Accepted Answer

TheirStack analyzes millions of job postings daily from company career pages, job boards, and recruitment platforms. When a company mentions Unified ID 2.0 in their job descriptions, requirements, or responsibilities, we identify them as related to Unified ID 2.0 and add them to our database.

Question 5

How can I get the full list of companies that implement Unified ID 2.0?

Accepted Answer

You can access the complete list of 114 companies on TheirStack. The data includes company name, industry, size, location, funding, and revenue. Available via our web app or API.

Question 6

How often is the company data updated?

Accepted Answer

Our database is refreshed daily. We continuously monitor job postings to detect new companies implementing Unified ID 2.0 and update existing records.

Company	Country	Industry	Employees	Revenue	Technologies
The Trade Desk	United States	Technology, Information and Internet	4.8k	$1.5B	Unified ID 2.0
PubMatic	United States	Technology, Information and Internet	1.3k	$227M	Unified ID 2.0
CBTS	United States	IT Services and IT Consulting	2.6k	$75M	Unified ID 2.0
Comcast	United States	Telecommunications	62k	$80B	Unified ID 2.0
InMobi	Singapore	Advertising Services	2.5k	$59M	Unified ID 2.0
Resonate	United States	Advertising Services	186	$30M	Unified ID 2.0
7-Eleven	United States	Retail	135k	$18B	Unified ID 2.0
PulsePoint	United States	Advertising Services	321	$124M	Unified ID 2.0
Instacart	United States	Software Development	25k	$1.5B	Unified ID 2.0
Environics Analytics	Canada	Advertising Services	299		Unified ID 2.0

Companies implementing Unified ID 2.0

List of companies that implement Unified ID 2.0