Question 1

What is Unified ID 2.0?

Accepted Answer

Unified ID 2.0 is an advertising industry standard that replaces third‑party cookies with a hashed email address, boosting privacy while still enabling precise ad targeting.

Question 2

How many companies implement Unified ID 2.0?

Accepted Answer

Based on our data, 48 companies implement Unified ID 2.0. This number is updated daily as we discover new companies through job posting analysis.

Question 3

What types of companies implement Unified ID 2.0?

Accepted Answer

Unified ID 2.0 is relevant across multiple industries including Telecommunications, Software Development, Technology, Information and Internet. Companies range from startups to enterprises with 10,000+ employees.

Question 4

How does TheirStack track companies related to Unified ID 2.0?

Accepted Answer

TheirStack analyzes millions of job postings daily from company career pages, job boards, and recruitment platforms. When a company mentions Unified ID 2.0 in their job descriptions, requirements, or responsibilities, we identify them as related to Unified ID 2.0 and add them to our database.

Question 5

How can I get the full list of companies that implement Unified ID 2.0?

Accepted Answer

You can access the complete list of 48 companies on TheirStack. The data includes company name, industry, size, location, funding, and revenue. Available via our web app or API.

Question 6

How often is the company data updated?

Accepted Answer

Our database is refreshed daily. We continuously monitor job postings to detect new companies implementing Unified ID 2.0 and update existing records.

Company	Country	Industry	Employees	Revenue	Technologies
Comcast	United States	Telecommunications	61k	$80B	Unified ID 2.0
Roku	United States	Software Development	4.3k		Unified ID 2.0
The Trade Desk	United States	Technology, Information and Internet	4.7k	$1.5B	Unified ID 2.0
Vericast	United States	Financial Services	5k	$2.1B	Unified ID 2.0
PubMatic	United States	Technology, Information and Internet	1.3k	$227M	Unified ID 2.0
Nielsen	United States	Software Development	29k		Unified ID 2.0
Sigma Software Group	Sweden	Software Development	1.6k		Unified ID 2.0
Equativ	France	Advertising Services	703		Unified ID 2.0
NBC Sports Next	United States	Technology, Information and Internet	713		Unified ID 2.0
OpenX	United States	Technology, Information and Internet	517	$200M	Unified ID 2.0

Companies implementing Unified ID 2.0

List of companies that implement Unified ID 2.0